When you run a website and you have local, national, or online sites that are competing with you, it’s important to stay on your toes. One way you can do that is actively researching what is working for your competitors. This can provide useful tips on things you can execute well, duplicate, or pivot off with fresh ideas that improve on what a peer has already done successfully.

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SEO Crawler is a useful paid tool that provides in-depth access to competitor information. Let’s learn more about it now.

Competitors’ Keyword Analysis

Using the SEO Crawler – SEO Spider Tool, you can enter a competitor’s website and the tool will extract the search terms (keywords) that rank the best. View which keywords are producing the most organic traffic for them. Understand the relationship between the keywords that rank the best. Determine whether the keywords are all relating to a single article or whether they have multiple articles performing well for them.

Visit their website to see the pages that are doing well with Google and see what’s special about them. You may notice that they’re better formatted, or have more images, diagrams, or video content compared to other pages. Observe how often their better keywords get mentioned in the copy, headings, and title. Once you have a clearer idea of what’s working for them and why, you can duplicate their approach to achieve similar results.

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Competitors’ Backlink Analysis

The backlinks that your competitors have acquired help boost their ranking position. Depending on the number of backlinks, which sites are linking to them and the anchor text (the words inside the backlink), each link will have a greater or lesser ranking power.

If they’ve optimized heavily around their brand and only sought to receive backlinks from highly respected websites, you’ll see which sites are helping get them into top positions with Google. Using SEO Crawler, the backlinks are monitored live so that new ones show up. This way, you’re accessing the latest data and can track your competitors in real-time.

Tracking Ranking

The ranking tracker in SEO Crawler works well to track the ranking position of different keywords. You should have a list of keywords that you wish to rank for. The ranking tracker can keep tabs on how each keyword is doing without needing to manually search for them in Google.

The tool can track the ranking progress of competitors too. Also, it helps you to get a sense of the latest ranking trends and better understand how search results are changing, like with wider use of search snippets.

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Auditing Your Own Site

Audit your website to look for errors, bad links, duplicate content, and other issues. Look at page speeds to see how much time a longer page takes to load up. You can also see how many problems your competitors have with their sites too and catch errors before they become a problem.

To get the edge on your competitors, use every available resource. It is dog eat dog in the business world – don’t miss a trick.