Link building is extremely important if you want your website to actually rank. Here’s everything you need to know about the benefits of link building and SEO.

SEO is the core component for marketing your online business. Without a properly optimized website, you’ll struggle to attract new customers and grow your business’ online presence. 

Link Building

Link building is an extremely effective method of SEO marketing that carries a number of tangible benefits for your brand. Knowing what some of the largest benefits of proper link building are can help you understand the importance of investing time and money in your efforts.

Ready to learn more? Let’s get started!

What is Link Building?

For starters, you need to know what link building is in order to apply it correctly to your business efforts.

Link building refers to external links (on other webpages) that link back to a page on your website. These backlinks show readers (and Google) that your site is a reputable source for information. Think of link building as crafting your online reputation by receiving referrals from other successful companies.

The article “The 16 Best Backlink Checkers – Free and Paid SEO Backlink Tools” from SEOJet explains that in order to rank higher than your competitors, you need a link building software that looks at what you have done and lets you know what still needs to be done.

In other words, it’s one thing to link build, and quite another to measure its impact. 

Why Should You Link Build? 

There are a few key benefits of link building for your business. Understanding what these benefits are can help you track progress over time. 

Increased (Targeted) Traffic

External links drive targeted traffic to your website. This is arguably more valuable than organic traffic, since it’s coming from a related source. This way, you know visitors are at least somewhat interested in what you’re selling or talking about, and are more likely to convert to customers or subscribers. 

Increased Page Authority

Page authority measures the quality of a specific article on your website. Having a high page authority means that it will show up higher in search engine result pages. This means having external links will pay dividends not only in the traffic they generate themselves, but the additional organic traffic they drive. 

Page authority feeds directly into domain authority, which measures the quality of your entire site. Boosting page authority will boost domain authority, so you’ll want to build links for several pages. 

Improved Brand Visibility

While this is a more subjective variable, link building is a great way to improve the visibility of your brand. If many other sites, especially larger niche sites, are talking about your site or link back to it, you have a greater chance of ensuring people remember your company’s name. 

Of course, brand awareness is not something you can easily measure. You can draw a rough correlation, however. Look at overall web traffic, pingbacks and mentions, social media followings, and measurements of audience engagement that you have available. 

Use Link Building to Boost Your Online Business 

Link building can be one of the most effective ways to increase your business’ online presence. 

For even more information about improving your search engine results and increasing your web traffic, feel free to check out our blog.