SMS Marketing Strategy: Avoid These 6 SMS Marketing Blunders


SMS Marketing can be a game changer for your business. As long as it’s done the right way. Amp up your SMS strategy by avoiding these 6 SMS marketing blunders.

Are you utilizing SMS marketing campaigns for your business?

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If so, you’re in good company. Approximately 66% of the population use SMS for business communications.

SMS marketing can be a game changer for your business when it’s done correctly. Amp up your SMS strategy by avoiding these six SMS marketing blunders.

  1. Sending Too Many Texts

An example of bad marketing is sending too many text messages. When people give you their phone number, it’s a sign of trust. You risk losing that trust when you bombard them with text messages.

If you don’t want to lose access to them, you need to find the magic number of texts. Less is more.

  1. Failing to Optimize Your Site for Mobile Use

Chances are good that within your text message, you will ask the customer to visit your website. You have to be sure that your website is optimized for mobile use. This can be one of the biggest marketing mistakes. People should be able to have the same great experience whether on a computer or a phone.

Do a test run and see how your website looks before you send the texts out to customers. Make sure everything is running smoothly.

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  1. Boring or Unclear Messages

One of the big advertising mistakes is sending texts that make little or no sense. Be clear with your messages. Keep abbreviations to a minimum. If you send cryptic messages that feel more like a puzzle, you will turn your people off.

While we’re on the subject, make sure that your texts aren’t boring. Be creative. Send text messages about giveaways, offers, and valuable information.

  1. Failure to Get Permission

Never send text messages without the person’s permission. This is not negotiable. This is spam and it’s illegal. When people opt-in to your messages, it must be clear what they can expect.

As mentioned earlier, giving you access to their cell phone numbers is a sign of trust. Never take advantage of that. Click here to learn more about this big SMS marketing no-no.

  1. Only Looking for the Sale

One of the bad marketing mistakes businesses tend to make is only looking to make a sale. Obviously, SMS marketing is a great way to increase your revenue, but that’s not all it’s good for one.

Is there any way that you can provide your customers with value? Mix up the text messages where you provide other valuable information so you don’t sound salesy all the time.

  1. Terrible Timing

This should go without saying, but don’t send messages when people are sleeping. Nothing is more annoying than the ding of a text message that wakes you at 2:00 in the morning.

Know your audience so you can find the best times to send them SMS marketing campaigns.

Avoid Marketing Blunders for More Success

Marketing your business can be overwhelming. You can avoid marketing blunders by having the right team behind you to guide you to success.

If you’re ready to increase your revenue and traffic, explore my blog!

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