As a real estate investor, you’re under heavy competition. When you optimize a website, your web traffic increases. Here are 3 website performance tips.

There are major financial incentives for website optimization. Experts project that coming up on the first page of a Google search leads to a 50 percent increase in revenues.

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This is especially true for the uber-competitive real estate market. The Canadian housing market is projected to remain stable and competitive through 2024. With Canadian home prices continuing to rise, real estate investors require web traffic to drive profits.

Read on to learn how to optimize a website. Explore 3 website performance tips for real estate investors that are certain to increase web traffic.

Perform a Speed Test and Reduce Total Load

The vast majority of website visits are the result of a search engine query. This is how many consumers uncover local businesses.

When a prospective client clicks on your website, it better perform. If the website is slow or non-functional, the consumer will quickly move on to the next available option.

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This is where a speed test comes in. There are various online tools that help test speed. Using remote servers from around the globe, these tools simulate the load speed that website visitors are experiencing.

If your load speeds are slow, it is time to take action. Most likely, you need to reduce page size.

This can be achieved by compressing images and code minification. Minification eliminates extra space and bunches the code together to reduce page size.

Optimize a Website with Google+

Roughly 80 percent of consumers utilize a search engine to find a local business. Nearly 20 percent of these searches result in a sale in just one day.

For these reasons, your website needs to be optimized to emphasize local customers. The first step is making your local Google+ page look appealing to prospective clients.

This includes adding imagery and content that leaves an outstanding first impression with visitors. In addition, it is critical that your company’s contact information is visible.

Another rule of thumb is to make complete use of Google+ categories. Google allows you to select 5 categories that help define your business. When customers are searching for information on the 1031 exchange, these categories help direct the web traffic towards your real estate investment site.

Minimize Redirects

If a visitor clicks on a file, some websites are programmed to automatically send that visitor to another location or file.

This is called a redirection and is a sure fire way to hinder performance. Two common types are 301 and 302 redirects, which are permanent and temporary instructions respectively. They use HTTP to inform the website visitor that the page has moved.

Redirects are disproportionately worse for mobile users than those using a PC on a home or work network. Removing redirects is certain to improve webpage load times.

How To Optimize a Website – Wrapping It Up

Attracting new visitors and retaining them is hard work. Any performance issues are certain to send visitors to another website for real estate investment content.

Performing a speed test and minimizing redirects will help optimize your website. If you want to learn more about how to optimize a website, please contact us for additional information.