Focus Keywords: What They Are and How to Choose Them for Your Business Blog


What are focus keywords? Why should you be using them on your business blog? Read on to learn everything you need to know about focus keywords.

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It might sound simple; launch a website and wait for customers to come, right? Unfortunately, this isn’t the case. The competition is tighter online and you’ll have to rely on the latest SEO trends to boost your chances.

One timeless SEO tactic is keyword research and the use of focus keywords.

Are you ready to learn about focus keywords? Read on and know how it impacts your business.

What is a Focus Keyword?

Go back a few year years and people had no means of finding relevant keywords. The SEO industry continued to grow and now we have something called focus keywords. The term specifically caters to a field on the Yoast plugin tool.

The WordPress Yoast plugin uses the focus keyword to gauge your website content’s SEO performance.

The plugin makes use of the focus keyword to know your content’s optimization level based on it. One thing to remember about it is that the plugin doesn’t add any keyword to your website’s HTML code.

Enter keywords here and check how well it performs. It should be a key concluding term that describes what your page is all about. At the same time, it must be a keyword you’re trying to rank for in Google or other search engines.

You can also use focus keyword generator websites to know what to use. There are a lot of tools out there that can give you search terms that have lower competition while having high click-through rates.

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How to Choose the Right Focus Keyword

With that said, there are a lot of ways you can choose the right focus keyword set for your business. A lot of tools are at your disposal. Make use of them and generate an assessment based on how they’ll perform.

If you aren’t familiar with the technical side of things, you can always ask for expert help. Here are some of the simple tips you can use to choose the focus keyword you need.

  1. Use Google Autocomplete

Aside from the Yoast plugin, you can always use Google as a tool to choose your focus keyword sets. Start typing keywords and see how the search engine completes the search phrase. Always remember that you ‘re searching for long-tail keywords with more than three words.

The reason behind it is the fact that long-tail keywords have less competition. If you want Google to fill on a blank, use the underscore character. You need to end on that character for it to work.

If you’re doing this, you don’t need to put nondescript adjectives like “best”. Also, you can target synonyms of your search term phrase. They can serve as great secondary keywords to your focus keyword sets.

  1. Use Moz Keyword Explorer

This is another great tool to ensure that you don’t miss out on any keywords. It’s a free tool that can help you group the keywords related to your focus set. This ensures that you don’t have to browse through the same ones all the time.

When using this tool, you need to start with the broad keywords first before going for the more specific, long-tail ones. You can group the related keywords by their low lexical similarities. If you’re using the Google autocomplete alongside this, take note of the keywords that didn’t appear there.

  1. Pick Specific Long-tail Keywords

As said before, long-tail keywords are easier to rank for. They’re phrases that have 3-7 words that help attract a more specific audience. If you’re in a more niche industry, your potential customers will find you better when using search engines.

You won’t need a lot of long-tail keywords if you’re only targeting one specific location. Otherwise, you need to get specific when you see more specialized phrases in Autocomplete. Stay away from keywords that have high competition rates.

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  1. Avoid Authoritative Website Competition

Websites with a high domain authority like major companies are not worth competing with. For example, if you’re an eCommerce website, it’s useless to compete with Amazon. There are few exceptions, but only when these major websites aren’t optimized properly.

  1. Search for Secondary Keywords

Once you established your primary keyword, it’s time to start searching for secondary keywords. All you need to do is to search for similar terms and put it as part of your title, SEO title, and meta description. This is the most crucial part of making your focus keyword sets more effective.

Make sure to get your secondary keywords inside your content at least once or twice. It needs to flow in a natural manner. Don’t use it in a way that makes no sense since Google and other search engines will think it’s spam and thus penalize your website.

  1. Concentrate on One Focus Keyword Per Post

If you spread multiple focus keyword sets, it will make your post look unnatural. Your visitors will know and the search engines will give you a lower rank. It’s a common beginner mistake, but the traffic you lose can cripple your business.

That’s why it’s important to dedicate content to a focus keyword. Write outstanding content focusing on it. Use your secondary keywords and sprinkle them seamlessly for a possible higher search engine ranking.

Learn More About Focus Keywords Today!

If you want to optimize your WordPress website, you can use the Yoast SEO plugin. It gives you an easy way of optimization with the use of your focus keywords. This is a great tool for people having difficulties choosing their right focus keyword sets.

The tips here can help you understand the ways you can improve your focus keyword. It’s not all that difficult once you know the mechanics behind it. If you’re still having trouble, you can always get the help of experts to do it for you.

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