b2b lead generation Archives - Rafi Chowdhury

Mathieu Picard Shares The “HOW” For Lead Generation For Sales

Rafi Chowdhury — Tue, 06 Feb 2018 07:57:40 +0000

Everyone in the business field is concerned about lead generation and to master the tips for more sales daily. There are thousands of details, articles, lectures sprawled over the net about this strategy.

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But, none will actually tell the basics revolved around this phenomenal method. A lot of my readers have requested some clear-cut insides on lead generation.

So, I thought why not get you some direct expertise from the man himself. Yes, I’m talking about Mathieu Picard. He is the CEO of Anyleads, an influencer, an entrepreneur, a marketer, and growth hacking specialist.

And, today he is here to share how exactly you can generate leads and improve your ROI.

Also Read: The Marketing Sales Funnel: What Is It, How It Works, and Why You Need It

The Urge To Influence Sales

This guy is a born genius with a brain to do something creative and totally awesome. Mathieu has done his masters from HETIC, a France-based web training school, and then he started working at Batch as a developer.

The urge to influence the sales domain, and generate powerful prospect-based leads has made him accept the challenges. His main focus revolves around how to compliment his education with his career. And, at the same time how to be helpful for all types of businesses.

“I always wanted to do something different and helpful for the community. When I was completing my masters in France, luckily my school did teach me how to bring a change in the domain of the internet.

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That’s when I decided to do something extraordinary. And, thus I came to San Francisco Bay Area, and now I help all types of businesses to achieve their dream of generating actionable leads through my business,” says Picard.

The Basics Are Always Neglected

“Now, usually that’s what the new startups do. They ignore the basics and work around the major marketing hacks to generate prospect leads.

But that’s not how to go about it. As you not only waste a lot of money and time but also get no concrete results”, adds Picard. He further adds that “The best way to get some powerful impact is by having the right email addresses of the people you want to connect with.”

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So, why do all the like-minded people state the same thing? That’s because the email marketing technique is a tried and tested tip. Everything starts with being digitally equipped and connecting when you’re all set to start to personalize.

Lead Generation Can Be Automated

Mathieu states that “Email marketing is the easiest and cost-effective method to save a lot of dollars. You just have to narrow down your target audiences and reach them again and again. At Anyleads that’s what I and my team do.

We generate unlimited results and contacts for our clients. Most of them target a specific niche and the right party contact is helpful for them to plan present and future leads easily. ”

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There is no other method that can be so persuasive. You’re not at all spending anything other being creative in writing a personalized email.

Your target prospects are in your database, and you just have to send them emails telling more about yourself and your brand. With the automation feature, lead generation can help you gather data from everywhere.

If your brand is an international provider, then here is how you can mine data and reach to any continent.

Never Overlook Your Sales Funnel

Your sales funnel is directly proportional to lead generation method. Let it be inbound marketing or outbound, if there are no leads, it’s kind of useless.

Your sales funnel helps you to gather data that you need and lead generation tops it with providing countable clients and customers.

At Anyleads we basically do this for all of our clients. We offer a real-time dashboard, with industry-related stats and then the data of the companies to our clients.

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Our most insightful feature is the “unlimited access to unlimited contacts”, this is something we value, and our clients love it,” adds Mathieu.

Why You Need A Lead Generation Software?

There are thousands and thousands of software’s that promised email and contact details to boost your marketing campaign. However, you can’t test the authenticity of the services for sure.

And, even if the provided details are accurate, still the companies don’t work with you in initiating an email campaign which actually makes a big difference.

Here, Anyleads and its team come to your rescue. These guys have developed SAAS-based software for unlimited contact importing and also sufficient the stats for your business target options.

“We at Anyleads are proud of what our customers get in return for hiring our services. We offer automation & build excursions as an illustration on a whiteboard for our customers. And, this lets our clients do precision aiming and engage with personalized emails within their niche”, states Picard.

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It Can Help To Build Generate Concrete Results

Most of you think email marketing is just another waste of time. But, for once, just stop and think. You do own a smartphone which has your Gmail, Outlook, and Yahoo inbox collectively.

You keep browsing your inbox or social media anytime, anywhere you want. So, what other way is there to get your immediate attention? By far, email marketing has impacted a lot of sales, customer relationship, data mining, and much more.

You can choose local and international campaigns according to the time zone of your potential prospects. Sharing info about your brand, business, offers, and packages is much easier with email marketing.

Further, you reach the right audience at the prime time of a product launch and advertise your services. This in return generates leads for current and future business options. So, plan to execute your email campaign today, results are bound to heighten your success level.

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Use Anyleads To Generate Possible ROI

“By using the Anyleads software you can do A/B Testing, email triggers, special segments, and tracking very straightforwardly.

Everything is possible if you have a hand that can take care of your business like theirs, and reach your potential prospects when the time is right,” says Mathieu Picard.

So, do write to me once you start using my advice to generating leads by an automated feature. Yeah, don’t forget to write some extraordinarily personalized emails though.

For those of you, who have no idea how to personalize the email content, stay tuned for my upcoming blogs to get some insights on how to write an email that sells.

The post Mathieu Picard Shares The “HOW” For Lead Generation For Sales appeared first on Rafi Chowdhury.

Lead Generation – 6 Important Strategies To Increase Your ROI

Rafi Chowdhury — Tue, 27 Jun 2017 04:36:38 +0000

A lot of my friends and followers keep asking me to write something around Lead Generation and how it can benefit the businesses with this strategy. Having to understand and incorporate something as such is not a piece of cake. The general rule of thumb does not apply everywhere and one has to think out of the box if your target market is vast.

Also Read : Mathieu Picard Shares The “HOW” For Lead Generation For Sales

Outbound and inbound marketing, both have different aspects. I will not drag this long and quote marketing prospects and possibilities. Today I will just give you all an insight on lead generation and how you can improve your audiences and ranking with it. Your audiences don’t want their attentions to move around your product and services, they want you to actually earn it. This signifies that you have to revamp your lead generation strategies thoroughly to meet their needs.

The Initial Approach!

The initial step is ALWAYS to create compelling content. As long as your content can grab their attention and force them to come again, you have already won the ¼ of the business. The second important step is to use your content in a captivating manner. These combined together will transfer visitors into leads. Obviously, this is easier said than done as you have to plan both accordingly.

To stress the significance of an influential lead generation strategy, I am going to do an about-turn first. Did you hear about the lecturer who gave his class the task of testing, to fit rocks, stones, gravel, and water into a container as easily as imaginable?

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Well, same goes around your customers and lead generation, no matter if it’s a big or small business. You have to fit in with accordance to the trend and millennials, as these are vital for your success. Your marketing strategy consists of rocks, stones, and sand. Later water can be added.

The Game In Action!

Now, comes-in the lecturer, who by ranking the largest items and filing them in the container, was able to boost the volume of space utilized. Your business must take a related approach while applying lead generation strategies into your inbound marketing tactics.

You must be able to relate the large stones that are the most needed to your plan. Rocks will serve as secondary, supportive tools for your business. You must be able to identify the small things or diversions as the “sand” of your company. Though, most people argue that their consumers are their “stones”, nevertheless, you must be able to fit all together.

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Conversely, it is unarguable to say that customers are indispensable to any business. Thus, I want you to consider your customers as the water that is needed to finally fill the vessel. Let’s see, how you can boost your lead generation tactics by using the above quoted set of simple experiment.

It Begins With Content

Take your content as your stones. Fascinating content does a massive role in lead generation. This easily includes the tools such as:

Blog
Website
SEO
PPC
Social Platforms

Reportedly the demand for content creation has increased over to 70% in recent years and is nonstop. Generating enthralling content is the key to display yourself as the intellectual front-runner in your business. Content increase the amount of qualified leads your business draws.

The Lead Capture

Chances are that approximately half of your visitors will never visit your site if you do not sufficiently confine a bit of info from them. A functioning email address is the paramount item a marketer can ask, but visitors are not always eager to give this nature of private info.

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A very fine and Strategic Marketing Consultant and Facebook Ads Specialist, Nicholas Kusmich, suggests a new rule of thumb for winning visitors’ data. He suggests 2 superb rules into credit:

Give before you ask.
Every step of advertisements and promotions is valuable in the end.

It is high-time for marketers to break those walls that potential buyers have put up. You can do so with fresh, equally-beneficial opt-in devices to get their info. The best publicizing process for “Give before you ask” ropes-in with lead magnets.

The Lead Magnets

An effective client growth necessitates optimizing the route for transforming visitors into leads. Regrettably, a rift is between the traffic generation plug and the lead generation stage. The outcome is as a one-time visitor.

You can cover-up this rift with lead magnets. The lead magnets are set-ups that offer value for your visitors in give-and-take for their contact info. All companies use lead magnets such as email opt-ins, subscriptions, and social media to fish for some sign of attention from their guests.

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The goalmouth of this is to obtain OK from your visitors to follow-up. Some samples of lead magnets involve:

Training video series
Trials for free
Webinars
EBooks
Guide books
A set of bonus guidelines
An consultation with an expert on a relevant matter

All these free-of-charge informative gears will confide your visitors in your offering. Thus, letting you to both, get their email address and update them about your business.

The Landing Page Conversion Knacks

An individual asset to your organization are the landing pages. This can be any page that somebody lands on after clicking on an ad or other online sponsoring features. It is also essential to note that landing pages subsist distinctly from your company’s website. They are stereotypically used for and as a solo marketing plug.

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Your landing pages serve the dual purpose of catching leads and welcoming potential customers. Both of these are vital pacing-stones before stirring a customer further in your sales funnel.

The click-through landing pages are operated to attract the visitor to any specific product or service that you want to sell. Your Landing page must have a one call-to-action in core. They should be simple and clear. You need to narrow down to specific service or product. Cut-out any excess material that isn’t related to your campaign. Just include only one call-to-action link for your customers to utilize.

Your landing page should deliver the promise that your ad-font makes. You can either do it by making the call-to-action on your ad-font as a caption on your landing page. A different way is to make sure the font, painting, and pictures used in your ad are replicated on your landing page to some extent. The more catchy – the better!

The Lead Scoring

A part of marketing automation software is the lead scoring feature. It helps to prioritize your leads according to their levels of commitment. It is linked with your inbound marketing content and eventually helps you to figure out who is ready to buy.

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It can also help you to identify what your customers are interested in. For accurate results, it needs to be set-up fittingly. This method is used to calculate interfaces that customer have with your content by conveying points for diverse forms. These could look like:

Download an eBook – Add 5 points
Contact us Form – Add 10 points
Watch a product overview video – Add 7 points
Unsubscribe from a list – Subtract 7 points
No points for every email opening

Lead scoring offers your company with a real-time view on how approachable your leads are to your advertising exertions. It can also show people who are all set to buy from you, but haven’t been in contact yet. I was really surprised to see that a total of 79% of B2B marketers have never launched a lead scoring strategy. Well, that’s a loss!

To cut a long story short, this point-based tactic to identifying and evaluating a company’s up-to-the-minute leads will save you time and money. You can reach your target market and take advantage of sale prospects easily. Due to profitable leads identified, you can communicate with them confidently, knowing that they are interested in your business already.

Wrap-up Call!

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Finally, lead generation plays a heavy role in your business marketing. Just consider how many business’s sites have you visited and will never return to again. Not only did those companies fail to catch your attention, but they also couldn’t reconnect with you in future.

This happened because they failed to prioritize the different elements of marketing strategy. The foundation was not well-organized and operative to tackle possible customers. Would you want to be a part of such failures? No? Then know, that with your content in place, your company can start using lead magnets, lead capture, operative landing page plan, and lead scoring to boost lead generation rates and make a great marketing presence and clients.

Let me know if you have tried it and what results were there, and we can discuss more options and schemes to boost your sales!

The post Lead Generation – 6 Important Strategies To Increase Your ROI appeared first on Rafi Chowdhury.