social media marketing Archives - Rafi Chowdhury

Better Social Media and Facebook Marketing in 3 Steps

Rafi Chowdhury — Thu, 25 Oct 2018 07:47:55 +0000

Facebook has got the position of one of the highest marketing tools over the last few decades for the businesses of every size. It has 1.59b active users on monthly basis, which makes 14% rise on yearly basis. With a small social network, it has converted into a giant which is regarded as one of the leading drivers of the referral traffic.

Also Read : Facebook Ad Master-Mind, Noah Brewer Isn’t A Company – He Is Results

Here are the two things. Firstly, Facebook provides a lot of opportunities for marketers but, secondly, it is tough equally to stand aside. A huge engagement occurs on this platform, however, there exists a large amount of info, including competition for attention and contests.

Thus, for becoming a winner on Facebook marketing, you are needed to think more. Other than doing what is already done, you must think of new ways to attract customers and create Followers Package.

Following are three tips for improving the strategies of Facebook marketing:

Influence Every Inch of the Facebook Page

Thousands of the brands create engagement on social media, however a lot don’t own a proper marketing strategy. A lot of companies make a Fb page and then forget it simply.

There are few things which you can do to improve your performance:

Create an Engaging Cover Photo: select the cover photo which depicts the ideals of your business, or reflects something unique regarding the business. Users can click on the cover photos, thus you can include a small story regarding yourself and your company while including a link to webpage.

Do Promotion using Cross-Platform: if your company’s highly significant social network is Facebook, you must not be scared of promoting your business page all across different platforms. Use your Facebook page link in Instagram or Twitter bio or add this link in texts for encouraging the followers to engage with your profile. You can also buy Instagram followers UK for this purpose.
Used Advanced Advertising Tools on Facebook: Facebook provides a lot of advanced advertising tools which help your business in attracting attention and improving their growth. For example, the Facebook pixel is the bit of code which helps in tracking how users interact with the webpages using Facebook, those pages which they use to visit, and so on. this tool is also used to retarget.

Also Read : WhatsApp Messenger VS Facebook Messenger Which is Better

Use Personal Profiles for Your Advantage

Utilizing personal profiles to influence business is usually an overlooked marketing strategy. Along with the business pages on Facebook, personal profiles on Facebook can get leveraged for improving the marketing strategies of Facebook.

As the Facebook tells that you will not be able to utilize the personal profile basically for the commercial gains, and you will use only the Facebook pages for this objective, within the terms of services of Facebook, there exist different methods which can be used for engaging the audience and they can help in taking the business growth to the next level.

So, how can you do this? here are few ways:

Use the Function of ‘Follow’: the function lets people to view the public updates without adding them in friend list. After setting your privacy in a proper way, you are able to be sure that you protect the personal life and view the content only to public. Another benefit if utilizing this function is that any person who is not in your friend list, is automatically converted into the follower. Thus, you can build the following quickly.

Tell your Story and Rejoice Moments: Surely, you don’t have to talk regarding the products and services all the time. You can do promotion of your business in a compelling way. Share your good moments with the community – talk about the award night and employees.

Personalization is important: As the personal profiles can lead to personal communication, you can do communication with the customers and followers personally for improving brand awareness. Keep your eye on what is occurring around you.

Influence Advanced Features on Facebook

Facebook provides a collection of the advanced features which help your business in showcasing itself and reach to the potential customers. Few of these advanced features on Facebook are:

“Pin to Top”: The content of your post on Facebook gets hidden which should have appeared in the feed of your customers. Thus, how can you make sure that the content is prominent in eyes of potential audience santanderonline? You can use this feature to do so and remain engaged with your audience all the time.

Backdate Posts: presently, you don’t require to be freaked out if you forgot to make a post. Just use backdating of the posts in such a way that your posts which appeared in past on the timeline of your page. Another best thing regarding this option is that the backdated posts get published instantly. Thus, each of the marketing strategy will be under control fully.

The post Better Social Media and Facebook Marketing in 3 Steps appeared first on Rafi Chowdhury.

How to Improve the Impact of Your Social Media Marketing

Rafi Chowdhury — Tue, 07 Aug 2018 15:00:26 +0000

Building up your number of followers and getting more engagement with each one on social media takes time. It’s a bit of a grind, but your follower count increases steadily when you work on it. There’s much you can do with your social accounts to get a better return on them.

Also Read : Social Media Marketing Memphis: The Beginner’s Guide to YouTube SEO

Here are a few ways to boost your follower count and level of engagement with your social marketing.

Increase Your Level of Engagement

We think of social media as being about selfies, posts, and activity. That’s all true. But at its core, it’s about billions of people interacting on these social platforms. Whether they’re mentally engaged or not is the key here.

TV shows now commonly have the stars of the show live tweeting during some TV episodes. It used to be people watched their favorite shows in isolation, but now they want to comment while watching and get the inside scoop from the actors and directors themselves about that episode.

At an effective social media marketing agency, they know that boosting the level of engagement between the audience and the brand matters enormously. To continue the example, when viewers of a TV show see the actors respond to questions and provide the inside skinny, they are more likely to keep watching and come back the following week too. For web series, getting online engagement is even more important when there’s less or no money for advertising.

Also Read : After Using Social Media Leverages With Social Aider You Won’t Be Needing Anything Else

Increase Your Posting Frequency

It depends on the platform, but each social media account needs a different posting frequency. For instance, when pinning images to pinboards on Pinterest, for best results you’ll need to be doing this 10-15 times a day. For Facebook, a post every day or every other day is usually fine if it’s genuinely useful. Look at what your peers are doing and their posting frequency on different platforms. Try to match it when it’s proven to be working well for them.

Increase Your Comments & Replies

When posting on social media, you need to be responsive to comments. There’s nothing worse than comments being added below the post and then being ignored. It creates the impression that no one’s home (because the post was automatically put online at a set date and time). This doesn’t help the brand be impactful. It’s the online equivalent of having a customer services phone line and not answering incoming calls. While it doesn’t look quite as bad as that, it’s certainly a missed opportunity to boost engagement and the loyalty of followers.

Spending time replying to comments shows all viewers, not just the person who commented or existing followers, that someone cares.

Increase Your Influencer Outreach

Reaching out to social influencers is a great way to get your brand more recognition. Sometimes influencers are interested in what you offer and wish to promote it. Other times, they’ll want a cut of the action for any direct promotional effort. See how they can benefit you and how you can benefit them. There may be a mutually agreeable deal to be made that can expose your brand positively to their huge base of active followers.

Learning how to get better with social media is bound to help your venture(s). Whether you’re wanting to increase the engagement from people in the local area, plan to expand nationally or just need to increase your ROI, social media is one way that doesn’t require a huge ad spend.

The post How to Improve the Impact of Your Social Media Marketing appeared first on Rafi Chowdhury.

After Using Social Media Leverages With Social Aider You Won’t Be Needing Anything Else

Rafi Chowdhury — Fri, 18 May 2018 17:34:14 +0000

I’m an entrepreneur, social media marketer, and growth hacker specialist. There are many things that I need to take care of. And, sometimes I need things done as quickly as I can. Thus, I came to know about Social Aider. It is a company with the one-roof management of everything that I need.

Also Read : How to Improve the Impact of Your Social Media Marketing

Let it be a software development, website designing, and launching or Facebook management – Social Aider is the best help I could ever dream of. Not only this, these guys are able to automate all of my social media platforms through one dashboard. Let me tell you how you can get the benefits by using Social Aider today. Twitter, Facebook, Linkedin, Instagram -and much more is manageable with one click!

The Genius Minds Behind Social Aider

Just like the quote that, “ there is a strong woman, behind every successful man” – so is the case of me and a lot of my other client’s success. Social Aider is just like your better half. And, this is exactly what every active and broad dimensional businessman needs. Digitalization is the key to success, no matter what nice you belong to. And, this company offers you the exact tools that you need. In this way, you not only get cost-effective solutions for every of your concern but also some brilliant minds to cater all of your business requirements.

Social Aider Will Automate Everything

Gone are the days when you had to post manually. It is 2018, and you need automation in everything. A businessman doesn’t have time to sit and post on every single platform. I used to take time off from everything else daily, and sit and think about what I wanted to share with my followers.

Also Read : 8 Reasons To Use Social Media For Your Business

Then, it had to be done manually on every social media platform. This, trust me is a lot hectic then it sounds. But now, with Social Aider I only log in to my account. Set up the post that I want to publish on each social media account and – DONE!

Scheduling Was Never So Easy!

The best part about an automated platform is that you can schedule what you want and how you want on any platform. Posting and sharing public feeds is like just sitting next to my laptop, and with a click, everything is completed. Instead of taking time to think about how it needs to be published, now I only think about what content I need to share. Influencers everywhere around the globe will easily relate to this trouble of mine. But, Social Aider is the ultimate guide for all of your and my social media requirements and needs.

Design Your Own Social Calendar

A calendar to deal with everything sounds like a fair deal – isn’t it? For example, I want to share an important update on LinkedIn on Monday, and Sunday needs to be the day to share all the fun news on Facebook – I simple plan up against the dates and set the schedule on my Social Aider dashboard. That’s all. And, next, I see is the post live on my chosen date, time and platform.

Also Read : Is Revamping The New Vamp In Town – What Makes A Successful Personal Rebrand?

Discover The New Trends Of Your Market

Keyword planning and searching is another big task that you have to accommodate. So is the research of your specific niche, and what your competitors are doing. With Social Aider, you get the Discover Feature to do everything you want with unlimited access to the latest trends. create content, endorse a new hashtag – and you’re all set! This is something that every other brand is doing, and so can you. No need to hire a multi-purpose social media management team – contact Social Aider, and build your own customized package.

Unlimited Is The New Hype Of The SSM World

Every dollar that you invest in your business has a significant importance. A lot of cellular companies are giving you a data cap on every net package that you use. And, that is frankly a lot of trouble then the money invested. We all want something worthy of our money with unlimited options. That’s what Social AIder is offering you now. You can add unlimited social media profiles in the dashboard, and use them as you like. The software is user-friendly and with a constant upbeat towards technology. This is something I would happily invest in, as I know how this can impact my overall ROI. The features come with unlimited awesomeness too. Like:

In-Built Image Editor
Bulk RSS Scheduling
Bulk Upload
Video / Image Upload
Curated Content

My Clients Love What I Do For Them

Like I said above, I’m a growth hacker and marketing manager for a lot of my clients. Earlier it was a lot of work to manage each and every client’s social media posts. But, now with Social Aider I just relax and update the calendar for all of my clients through the dashboard.

Also Read : Marvelous Mobile Marketing: A Newbie’s Guide to App Promotion

This in return gets me the time to manage everything else on my plate, and also keep my clients happy. I can easily post 200 posts ( even more) according to the specific timezone for each and every client of mine.

I Don’t Mind The Extra Toppings

When you place an order for your favorite pizza, the extra topping sounds quite mouthwatering. So is the case with Social Aider and its extra help. There are many things that can go wrong while posting a social post, like:

Grammar
Typos
Wrong file attachment

And because of these HUGE errors, you need to delete that post before your audiences can see it. With Social Aider, this big a problem is not a concern anymore. I can delete and upload as I like to as I want. This has given me an immense relief about worrying and going back-and-forth with social media marketing. Since I started using Social Aider, my brain has started working towards more opportunities to create diverse strategies. I’ll suggest you all to also connect with them, and relax with public posting and enjoy thinking new ideas.

The post After Using Social Media Leverages With Social Aider You Won’t Be Needing Anything Else appeared first on Rafi Chowdhury.

Top 10 resources to take your social media marketing strategy to an entirely new level

Rafi Chowdhury — Sat, 25 Mar 2017 07:56:42 +0000

Social media marketing strategy

Social media is bringing about a massive change in the way brands market themselves on the internet. New platforms have recently emerged and continue to change the way we communicate. These platforms affect on how brands promote their message, and how people respond to them.

1. Cyfe

Cyfe is an all-in-one dashboard, which makes it super easy to keep an eye on every piece of analytic information about your business. Pre-built widgets gather information from popular services, such as Salesforce and Google.

You can add your own Push API or custom widgets in order to integrate additional data. Built for freelancers, mid size businesses, large enterprises, public administrations, nonprofits and small businesses, the tool tracks brand mention, Facebook demographics and Twitter followers from the social media dashboard.

Visit the startup dashboard to find the number of app downloads, new signups, subscriptions and additional KPIs in real time.

The client dashboard allows you to automate client reporting with social media, advertising data and SEO. Well, that’s not all since you can find a sales dashboard, web analytics dashboard, IT board, project management dashboard and almost every widget that you might eventually need.

8 Reasons To Use Social Media For Your Business

In short, Cyfe is a smart tool that allows you to create beautiful reports right from the web. It just has to be connected to other accounts like Adwords, Facebook, etc., or to custom files and csv and it plays pretty good.

Here is a short video on how you can use Cyfe for your social media marketing needs.

2. Buffer

With its simple analytics features and clean interface, Buffer is a popular social media sharing tool that can help you share content across multiple networks and accounts — all from one central dashboard.

It automates the timing of your social media posts and has options for including many social networks like LinkedIn, Facebook, Twitter, Pinterest and Google+ among others.

To start using the tool, sign in using any of your social media account, or opt to select a dedicated Buffer account. Once you are logged in, add the other social networks, which you didn’t use during the time of signing up. Create numerous posts enough to populate your social media for an entire week or even more and add them to “Buffer queue.”

The app then selects a time when most retweets and clicks happen, and then posts them for you. Buffer has partnered with a service called Tweroid that peruses your account and recommends the right time for you to post.

Source: PCWorld.com

The real power of Buffer lies in the fact that you can add content to your queue wherever you want on the web. Finally, the tool also supplies you with important information that suggests whether growth is going well or whether you should change your sharing strategy.

After Using Social Media Leverages With Social Aider You Won’t Be Needing Anything Else

Source: Quicksprout.com

3. Curalate

Curalate allows you to monitor, measure and grow the presence of your business on social media sites like Facebook, Tumblr, Pinterest and Instagram.

Launched in late 2011, roughly 2.6 billion images are shared on Instagram alone every single day by business owners using this powerful tool. It allows you to tell the story of your brand using imagery in order to build brand awareness, drive customer engagement, and finally build strong relationships with your consumers.

Used by small-medium businesses and large enterprises, it applies image recognition algorithms to conversations on social media after which it scours the sites to find what visitors/consumers are saying about your brand using images.

You can immediately see what people are sharing about your brand, push content to a shoppable, customizable image gallery, gather and moderate fan images for user-generated content, and schedule your own pictures for posting on social sites.

4. Social Clout

It can be pretty addictive to share content and gather likes. However, if you really want to have a clear picture on those posts that get maximum engagement, you need to look past vanity metrics and emphasize on the metrics that matter the most.

Enter Social Clout, the best social media monitoring software and analytics solution that has been designed particularly to keep an eye on engagement and find out social media ROI.

Built particularly for brands and individuals who want to ensure that they are on track with the content they’re sharing on social sites, Social Clout unearths the demographics with the highest engagement, the platforms that convert the best and the times when they do so.

Easy Strategies on How to Earn Money With Social Media

It also shows you your areas of expertise, which is highly important since you can use that information to confirm that you are on the right track with respect to building your brand around things that are most important to you.

5. Social Rank

Social Rank is one of the easiest and most effective ways to recognize, organize and manage your get Instagram followers and Twitter.

It helps agencies, celebrities and brands to understand their social media followers — not only in aggregate as can be seen on most social analytics services, but also on an individual level.

It sorts your followers on the basis of Most Valuable (highest profile followers), Best Followers (the most recently engaged followers with your brand), Most Followed and Most Engaged (frequency of replies, mentions and retweets).

Social Rank allows you to use additional filters in order to discover followers based on geographic locations, activity interests and bio keywords.

6. Feedly

When it comes to ruling the roost in your niche, there’s nothing better than an RSS feed that contains the latest posts from top notch blogs in your industry. After Google Reader closed their doors,Feedly turned out to be the best alternative.

The tool can be used to aid your social media marketing efforts in the following ways:

Share from inside Feedly

As can be seen in the image below, when you hover over a post, you get sharing options for Facebook and Twitter. You can share directly on these sites or choose to them to your Buffer queue after you click a sharing button.

How Can Social Media be Useful for Your Business?

Source: quicksprout.com

Content curation

Since you add only the best sites to your RSS feed, Feedly offers the fastest way to find the greatest and latest content to be shared with your followers.

An interesting part of using the tool effectively is to add top quality sites to your feed since if you start using poor quality sites, you’ll have to go through the bad content in order to find good, shareable content.

7. Babbly

Babbly is a social sharing tool that pushes your content so that it reaches viral status. You can simply post a great link to your content to the Babbly community and see it go viral. Babbly is very simple to use.

You’re aware the when a piece of content goes viral, the chances of people sharing and linking to it increases as well. Consequently, this can lead to increase search visibility. Of course, there are other costs associated with SEO, SaaS Brand has a detailed guide.

All you have to do is paste or enter the URL you wish to promote, add a simple description, select a post category and the number of shares it deserves. The tool will then reach your URL to a diverse and huge audience, thanks to its powerful network.

Babbly has a straightforward interface that’s mobile-friendly, indicating you can grab attention for your content across multiple devices.

Jacob Fail Shares Insights For Top-Notch Branding, Social Media Marketing, And Quality Leads

You can also share others’ content to get shares to your own content.

Here’s a short video on how Babbly actually works.

8. Headline Analyzer

Writing headlines can be an onerous task if you aren’t a writer. And even if you have years of experience as a writer, headline writing is vastly different from creative or academic writing-or even copywriting in some cases. In short, creating eye-catching headlines can be difficult to get right.

Without an iota of doubt, a killer headline can help you get more shares on social sites.

CoSchedule’s Headline Analyzer can you help you create headlines that attract more eyeballs.

You just have to type in your headline and the tool does the rest. It’ll analyze the length of your headline, keywords used, emotional value and many other factors. It’s an easy and quick technique to get a sense of whether your headline will work or not on social media sites.

9. Post Planner

Post Planner is an app that integrates directly into Facebook. The tool allows you to schedule Facebook posts in an effective and easier way. If you purely focus on Facebook to reach out to your audience, Post Planner can be the best tool for you.

Here are some of the most important features of this powerful tool:

Target your audience

One useful feature of Post Planner is the ability to target specific nations while scheduling a post. You can run a promotion for some users or segregate posts by time zone.

Source: quicsprout.com

Post scheduling

Schedule your posts on your Facebook page way ahead of time and do it in bulk.

Trending content

Find a trending content on Facebook on the basis of a keyword and share it knowing that it will become a hit among your followers.

Incredible Social Media Marketing Strategies to Enhance Your Business Online Visibility

Automate posting

The tool can automatically post fresh content from an RSS feed. It may not necessarily be the best option, but can be useful at times.

10. Socedo

Social media campaigns often have a huge number of mobile pieces, all of which have to work harmoniously if the campaigns are to be a hit.

Whether you are an established social media manager or an entrepreneur, it’s hard to find enough time to manage all of them, especially in the day when you might be looking out for potential customers.

Socedo is a platform for lead generation from social media that does a major portion of the grunt work. It automates lead generation while finding and acquiring targeted leads through various social media channels.

Socedo begins with automated messaging that starts a conversation or drives leads to a landing page, and by integrating the tool with Salesforce, HubSpot and Marketo, you can follow up with every single lead. This way you can focus on increasing ROI without getting bogged down in repetitive and minutiae tasks.

These days new social media management tools can appear like a dime a dozen. Some might turn out to be just another troublesome dashboard, where you login into a few times and then completely forget about it.

Never settle for one that fails to work for you. While there are countless tools and apps that deserve your consideration as feasible solutions to improve your social media investment and presence, the tools mentioned above offer a range of capabilities and costs so as to appeal to everyone from a startup to a full-fledged established firm.

Have you ever used any other social media marketing tool other than the ones mentioned in the list above? Share your favourites and your experiences from your arsenal in the comments section below.

The post Top 10 resources to take your social media marketing strategy to an entirely new level appeared first on Rafi Chowdhury.