digital marketing tips to grow your business Archives - Rafi Chowdhury

How Digital Marketing Will Help To Grow Your Business

Rafi Chowdhury — Wed, 20 Mar 2019 13:06:47 +0000

When you own and run a business, there is one area that you must know about before you can be entirely successful, and that’s marketing. Every business, no matter what the owner’s ultimate aims may be, or what sector it sits in, must be marketed well in order to become known and find new customers. Without good marketing, a business can easily fail even if everything else about it is perfect.

Also Read: Digital Marketing: Simple Ways to Ensure Your SEO Strategy Is on Track

Digital marketing is the next step up from standard marketing, and it is how most businesses represent themselves in today’s internet-based world. Read on to find out how digital marketing can benefit your business and help to grow it more quickly and successfully than anything else.

Cost

When you compare digital marketing with traditional forms of marketing such as print media or perhaps radio, you’ll soon see that digital marketing is comparatively much less expensive. In some cases it is even free – if you market organically on social media, you don’t have to pay anything at all (although it can be useful to boost posts on Facebook, for example, in order for more people to see your marketing).

Even when you do choose to spend money on digital marketing, you can target your audience exactly, choosing who sees your ads depending on their gender, age, location, and even their likes and dislikes. This means that you can promote your product or service to exactly the people who are most likely to buy it, and therefore your budget will go a lot further and bring in much more of a return.

Mobile Marketing

According to statistics, around 77 percent of all adults in the US have access to a smartphone, and they use it to go online whenever they want to. When they do go online, they will be heading to all kinds of sites to read the news, check social media, do online shopping, and play games. If you can ensure that your digital marketing campaign is there to greet them when they log on or click on to any of their favorite websites, they will soon get to know your brand, logo, website, and what it is you can do for them.

You can use remarketing to capture the right people’s attention; this entails sending out texts or emails to remind people that they were looking at your site and to encourage them to buy from you. You will be right where they are, and that will help gain more customers and make more sales.

Prove You’re The Expert

Digital marketing is the ideal way to show that you are, indeed, the expert that people are looking for. You can write a blog, for example, which details your knowledge, picking a different element of your business and the products and services you offer. If you aren’t keen on writing, why not create a video blog (vlog) instead? The impact can be just as powerful, perhaps even more so. Once you have written or recorded your blog, you can then share it on social media, using your knowledge of digital marketing to extend its reach as far as possible.

Other ways or showing your expertise include workshops and talks, and you can advertise these on social media too. Make sure that everything you do is tweeted or posted about on Facebook or Instagram (or a combination of these) so that as many people as possible can see.

To get the latest knowledge and become confident in your marketing techniques, you could always consider further education to bolster you and ensure you are headed in the right direction. For example, a Redlands MBA specializing in marketing will see you taught many crucial things about marketing– that’s what makes it such a useful course to apply for. You’ll learn, for example, why being the expert in your field is so important. This is what can really set you apart from your competition, and make the buying decision for your customers much easier.

Show The Human Side

Digital marketing allows businesses to engage with and interact with their customers directly, and for you to show the human side of your business. This is one of the things that makes it such a powerful way to market yourself. You can show your content and what you do, and if you are asked a question you can answer it there and then. Being responsive is hugely important for your business; if you are seen to be ignoring queries and dodging questions, you will be looked upon with suspicion. If you can be open and honest, even if there is a problem your business will be seen as somewhere to trust.

As an additional benefit, by interacting with the people who are engaging with you on social media, you can start to get an idea of the kinds of people who want to buy from you, and what they are looking for in your products, and your next marketing campaign will be much easier to be put together.

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Digital Marketing Tips for Your Business

Rafi Chowdhury — Mon, 09 Jul 2018 10:05:31 +0000

Every industry needs to innovate or risk falling behind, and although all businesses are different, all businesses have the need to survive. When it comes to keeping your business afloat, ensuring you’re including the very best digital marketing tactics can help you become a recognized brand, or one that has a larger reach than a smaller, local one. Digital marketing, though, isn’t easy. It takes planning, precision, and the ability to see where you want your business to be in a few months, or years, time. Here’s how you can include digital marketing into your marketing campaign.

Also Read : Marvelous Mobile Marketing: A Newbie’s Guide to App Promotion

Make Your Data Work with You

One thing that every business, big or small, has in common is the need to digitize their data and to make better, smarter decisions based on the information you have. If you raise sell clothes, for instance, you’ll want to keep track of what’s selling well and what isn’t. By digitizing your data, you can make more informed decisions, and narrow down how much you buy so that you only get what you need.

In order for this to be successful, of course, you will need to log what you use on a daily basis. That way you can have an accurate understanding of how much you use, and therefore how often you should buy. Take baling wire, for example. If you use a lot of packaging, have your production team get rid of the waste properly. By making note of how much you use, you can create an accurate estimation of when you need to order your next supply from Baling Wire Direct, so that you never run out baling wire when you need to tie up your cardboard waste.

Also Read : SMS Marketing Strategy: Avoid These 6 SMS Marketing Blunders

How to Market in Today’s Eco-Conscious World

The need and want for organic is greater than ever in modern times, and you can find success by switching your operation to organic and ethical production. The only thing you need to do is to market your wares accordingly. Partner with sustainable and ethical companies, create your own health-first line of produce, and generally try to evoke a sense of luxury in what you offer.If you’re selling food, then sell organically. If you’re selling clothes, then make sure your clothes are made ethically, and that all materials are ethically sourced.

Be Unique

Another great way to supplement your income and cash in on the organic movement sweeping the world is to bring people directly to your store. To start, you can send out personalized emails to your customers, offering an in-store deal. You could also host an event, where customers come to your store, so that they can shop in person. Make it fun, and more about them enjoying themselves, rather than you turning a profit. You could even invite bloggers and influencers and have them mention your company before, during and after the event. By having influencers onboard, you’re able to cause quite a stir, and improve your brand’s recognition. Be unique in your event, and you’ll create a bright future for your business.

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Digital Marketing Could Be Your Business’ Savior

Rafi Chowdhury — Fri, 28 Apr 2017 11:43:38 +0000

Technology has worked wonders for a business’ online presence, and overall, has contributed to a company’s success while increasing their profits and notoriety. With technological advancements accelerating, and big name companies such as Apple and Google continuing to create innovative online devices, businesses need to harness the digital marketing strategies.

Content Marketing

Content marketing is a more subtle way of introducing your company, than using vibrant and sceptical banner ads which most people tend to avoid. Also, nowadays, the invention of AdBlocker means many would not even see your ads to start with, meaning your efforts have been wasted and made redundant.

Your Content Marketing Strategy: What to Do to Make It Work!

However, content marketing still needs to be carefully crafted and written to the highest of quality. Therefore, ensure you are investing in agencies who only produce high-quality copy, which will not be viewed as spam. This is because too many keywords will be penalized by Google. Also, make sure to enlist a company who has a large list of publishing sites which are also relevant to your niche. You would be failing to reach your target audience if your gardening company was being published on a gaming site.

Big Data

For marketing companies, big data offers an ever-increasing volume, variety and complexity of information which have been derived from the collection of customer data over a vast number of years. However, it is the insights accumulated from the data which is important.

Effective Ways through Which Salesforce Transforms Big Data for more Competence

For example, big data can improve customer engagement as it allows you to know who your customer is, and where they come from and how they wish to be contacted. It can also offer insight into what may make a customer loyal and where to further invest your money from the constant analysis big data provides.

Marketing Automation

Marketing automation is not a dressed-up name for email marketing. Marketing automation encompasses marketing campaigns across many channels, such as direct mail (as stated above), phone campaigns and social media.

The Powerful Marketing Automation Strategies You Need to Win

It is also not considered spam because marketing automation software uses tactical and logical marketing ploys which include the personalization of emails and providing useful content that would engage the reader. This is more likely to turn prospective customers into delighted ones.

Examples of marketing automation includes dynamic content that alters to a customer’s location and industry, tools which automate posting a mix of content on a wide variety of social media channels, a tracking code that documents website interactions and automated lead scoring which enables you to identify which potential customers have interacted with you more frequently.

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