Online Archives - Rafi Chowdhury

5 Strategies Used to Start and Grow a Successful Business Online

Rafi Chowdhury — Tue, 28 Feb 2017 09:00:10 +0000

The appeal to start and grow a successful business online is obvious. Those who run a business using the Internet typically don’t need the huge upfront investment that’s necessary to run a brick-and-mortar business. They also have the flexibility to work from anywhere with an Internet connection.

1. Build an attractive website that functions well

Most any online business will require a website to bring in customers. When you’re running an online business, your website is likely to be your most important asset. You should therefore never shirk on the effort you put into this particular component of your business.

A good website takes a significant investment of time and funds. You should expect to pay a certain sum of money for a website unless you have a business partner who knows how to design websites. It’s also important to note that simply creating a website isn’t enough. You’re then going to have to stir up traffic on your website through online marketing techniques such as search engine optimisation.

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2. Focus on a particular niche

Again, there’s a lot of competition out there by now for those looking to start an online business. Usually, those who have the most success are the ones who specialise in a particular niche. Do your research to find an inch that’s in demand and can be expected to grow in the coming years.

Unfortunately, a lot of people fail at online businesses because they try to keep too many irons in the fire. With an online business, you’ll have the most success if you put research into finding a niche that’s likely to be profitable and then put all or the majority of your efforts into it.

3. Create a specific plan on your website monetization

There are many different setups for monetizing a business. You can directly sell physical products. You can seek information products. You can funnel sales to another company and get a commission. You can sell a service that you carry out remotely.

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Track the expenses and earnings of your fledgeling online business. How can you do this? Check out the Arvest mobile banking login, for example. Explore all these different options and find the best one for your unique set of goals and abilities.

4. Target an audience on the Web

When you’re looking to start and grow a successful business online, you need to figure out the features of your typical customer so that you can tailor your marketing efforts to that particular customer. You can hit your target audience in a variety of ways.

First of all, you can hit that target audience with your website by bringing traffic in through search engines. Also, you can use social media sites to find your audience on the Web. Other things you can do include being a guest blogger on a site with a lot of traffic or being a guest on a popular podcast.

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5. Figure out how you can get the best reputation

When you’re marketing your business online, remember that you need to establish yourself as an authority in your particular industry. You need to take marketing efforts online to showcase your expertise in the particular niche in which you activate. People will listen to you and buy products you recommend when they consider that you know what you’re talking about.

When you’re first starting out, a good way to establish yourself as an authority is to give out free information that your target audience really needs and will be likely to download and use. Figure out what your audience needs from your product, and create content that complements the products you’re offering.

6. Scale your business

Know how to test your business with different packages and offers. Once you’ve started making money, you can scale up by testing different sales options. Try different packages and special offers and test them against each other. Then you can find out what sells best and brings in the most profits.

A successful online business will work wonders for your bank account and give you more freedom to enjoy everyday life. Remember that many enormously wealthy figures- including Mark Cuban and Elon Musk- actually got started with online businesses. Take control of your financial future and get started today!

The post 5 Strategies Used to Start and Grow a Successful Business Online appeared first on Rafi Chowdhury.

8 Tips for Creating a Trustworthy Brand Online

Rafi Chowdhury — Thu, 17 Nov 2016 22:46:24 +0000

This Post “trustworthy brand online” was First Published on www.huffingtonpost.com
See the Original Post Here: http://www.huffingtonpost.in/entry/8-tips-for-creating-a-trustworthy-brand-online

There’s an old saying about trust that goes something like this, “Trust is earned over years, but lost in seconds.”

This is especially true if you run an online business. If you aren’t consciously avoiding the common traps that many online entrepreneurs fall into, you can ruin your brand’s reputation permanently in a matter of minutes.

My goal is to make sure that this never happens to you. With a few simple tips, you can ensure that your personal or company brand inspires trust.

1. Focus On Your Image

Credit – frankiefoto.com

I mean this literally. If you want to inspire trust right off the bat, you have to take the time tobuild a website that is visually stunning and easy to navigate.

Most people will not take the time to research your brand or delve into your personal history. Instead, they are going to base their perception of you and your company almost entirely off of your site’s first impression.

I cannot tell you how many times I have exited out of a site that might have had amazing content simply because it was poorly designed.

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While it is true that you can have a great looking site and a terrible content, if you have abeautiful, trendy design, customers will assume you can be trusted unless you prove them otherwise.

Put the time and effort into your website’s aesthetics and design, and it will pay dividends over time in the form of loyal customers.

2. Utilize the Power of Social Proof through Testimonial

Credit – khws.co.uk

One of the quickest ways to improve the trustworthiness of your brand is to showcase testimonials on your site from satisfied customers.

Even if the customer has never met the person endorsing your product, the simple fact that you have served customers who enjoyed your work enough to give their seal of approval works psychological magic.

Read: 10 Questions to Ask When Ordering a Custom Logo Design

This is also a great tactic to use on a sales page if your product has been out for a while or had some beta users who love it.

3. Utilize the Power of Social Proof through Other Well Known Brands

Credit – bufferblog-wpengine.netdna-ssl.com

Another easy way to improve the reputation of your site is to use the power of recognized brands as a form of endorsement.

For example, if you have written an article for or been mentioned by the Huffington Post, Techcrunch, Mashable or another big name in the online world, include an “As Featured In” section on your website with these companies’ logos.

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Or, if you have worked directly big name clients like Expedia, Yahoo, or Linkedin, make sure that this information is easily visible either on your home or services page.

4. Show Off Your Accolades

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If you have been awarded any sort of recognition from another company (preferably a recognizable brand), then including a list of your accomplishments is a fantastic way to gain instant trust.

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Who would you be more willing to invest with, a consulting firm with a great website and testimonials, or a consulting firm with a great website, testimonials, and an award from The Huffington Post naming them one of the top 50 consulting startups of 2016?

5. Offer Guaranteed Refunds

Credit – tes.com

Even if you have done everything I have suggested so far, customers may still be a little hesitant the first time they buy a product from you.

An easy way to build trust and show confidence in your product is to offer a no strings attached refund.

This will give the customer peace of mind knowing that they have the option to get their money back if they aren’t 100% thrilled with what you are selling.

6. Offer Free Trials

Credit – sharepointhoster.com

Think about companies like Spotify, Quick Sprout, and Netflix. What do all of them have in common, apart from their wild success?

They all offer free trials.

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One of the quickest ways to gain a customer’s trust is to offer them your services free of charge, having absolute confidence in what you are selling and knowing that once they try your work, they will never want to live without it.

7. Prioritize Your Audience

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Whenever you are creating content, whether it is in the form of a blog or a video, always relate things back to your audience, being sure to use the word “you” as much as possible.

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You want to always put your focus on your audience as much as possible. It will make things feel more personable, build more trust, and ultimately result in more sales for you.

8. Be Worthy of Their Trust

Credit – http://smart-retailer.com/

Without this step, everything else in this article is absolutely useless.

It doesn’t matter if you have recommendations from all of the top names, hundreds of testimonials, and the best looking website out there, if you willingly and knowingly betray your customers trust at any point in your business’s life, it will come back to bite you and haunt you for years.

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If you want to build trust, then do what you say you are going to do, always deliver on your promises, and never let the temptation of a short term gain outweigh the need for long term trust and respect.

Conclusion

Gaining trust in a world full of frauds and fakes is not easy, but it is possible. It takes hard work on your part and a commitment to quality and integrity.

But if you’re willing to make the sacrifices that are necessary, you will earn more than money. You will earn thousands and thousands of raving fans who trust, love, and support you and your company.

That’s something money can’t buy.

Got a trustworthy brand? What did you do to make it that way?

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