Having a website in place means a big boost for your business’ online presence. It can become central to your online marketing efforts. But most small and medium business owners fret away from creating a website because they find it to be a complex, time-consuming and costly affair.

Also Read : How to Make Your Small Business Look Professional

However, with Wix, you can create a professional-looking website with all the features and functionalities you need for success. This guide provides you insights on how you can promote your online presence using a Wix website and how simple it is to create a full-fledged site using this platform.

Leverage the Power of Social Media

You can boost your online presence with a Wix website by leveraging the power of social media. There is a world of a difference in promoting your business on social media with and without a website. When your social media profiles are connected to your site, it helps in improving your brand’s online visibility. You will be able to share useful content on your site on your social media accounts and thus generate more traffic and traction.

Integrate Your Website into All Your Marketing Efforts

Once you have a Wix website, it can become central to all your online marketing efforts. Whether you are running SEO campaigns, SEM campaigns or other paid advertising strategies such as banner advertising, it makes a huge difference when you have a website. You will find it easier to augment and measure the effectiveness of these strategies by connecting them with your website.

Also Read : Reasons Why You Should Optimize Your Website for Mobile User Experience

Wix SEO Wiz and Site Booster are powerful apps to help you run and manage your SEO campaigns from within this platform. These apps will allow your website to get found in search engines by boosting its rankings. Create your personalized checklist, create and manage your SEO campaigns without the need for any professional help. Let the apps list and monitor your business’ online presence. Get listed in directories, relevant business listings, and in search engines, and drive more traffic.

Email Marketing & Landing Pages

Email marketing is one of the earliest online marketing strategies. It is still unmatched in terms of its cost-effectiveness. Wix Get Subscribers and ShoutOut are powerful email marketing tools to help you build your subscribers list and generate more traffic, and build your online presence.

The Simplicity of Creating a Website Using Wix

Anyone with basic IT skills can create their own website using Wix without the need for using any web designing or development services. You can also find all the promotional tools, ecommerce tools and other apps within Wix.

Also Read : 5 Ways To Advertise Your Business Online

At this point you’re probably wondering… So… How do I start to build my website? Here is a step by step guide.

1. Determine the Type of Website You Want

You should create a plan about the type of website you need even before you set out to choose the category in Wix. Consider your target market and audience, visit your competition’s website, consider what kind of brand image you want to build, and come up with all the images and brand elements you are going to use in the website.

2. Design Phase

When you use this Website Builder, there is no need to rely on a designer. You can address all your designing needs from within this platform. You can not only choose the right template for your website, representing your business and brand, but also edit all the template’s elements including the images.

Choose a Category & Template: The selection of the template begins with the right choice of your business category. Make sure you select the most relevant category that matches your niche: Business, Photography, Online Store, Design, Music, Video, Restaurants & Food, Blog, Events, Community & Education, Fashion & Beauty, Health & Wellness, Creative Arts, Portfolio & CV, and Landing Pages.

Also Read : 3 Reasons Businesses Need to Look Beyond the One-Size-Fits-All Model


If you have a business, you can browse through hundreds of templates featuring different designs to select the design that best defines your company and brand image.

Also Read : How to Convert Mobile Apps or How to Kill Two Birds with One Stone

Customize the Template: Once you have chosen a template, it’s all about customizing it to your requirements.


Wix provides an easy-to-use editor that lets you change the shapes, colors, text, page order, fonts, images, audio, video and even functional elements to create a customized website. You can even edit the images using a simple tool.

3. Optimize for Search Engines:

Once you have edited the template and created all the pages for your website, you can choose from the Wix App Market to add any functionality. There is no limitation on the types of tools that can be added, including SEO Wiz and other online marketing apps mentioned above.

Also Read : 7 Traits of A Successful Business Leader

Wix Booking is an app that allows you to take online bookings with ease. Wix Events is an innovative app that helps run your events in a well organized manner. Form Builder Plus+ allows you to create custom forms to capture user information. There are hundreds of such applications that help in increasing and enhancing the functionality of your Wix website.

You can find an endless array of apps that help install invoicing, testimonials, social media handles, customer reviews, audio/video players, and many other features and functionalities. This detailed video tutorial can provide you a step-by-step guide on creating your own Wix website without the need for any help from web designers or developers.

Creating a Wix website is easy and quick. You can a find all the required tools from designing to hosting to features and functionalities within this platform. As long as you know how to use the drag-and-drop functionality, you can create professional-looking websites that look exactly like they have been designed by a web designer and developer.