Once you’ve already established a profitable online business, you might be thinking to yourself, “how can I grow my company and earn even more revenue?” Fortunately, there are several things you can do in order to expand your online business and generate more money.
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Here’s are 5 ways to expand your online business:
Focus on optimizing your content and blog posts for new, long-tail keywords
Dominating the search engines with your website takes a very long time. With some patience and the right tactics, you will ultimately be rewarded when you start ranking on the first page of search engines for keywords that bring in quality leads and customers. Not only will you be earning more sales, but the awareness of your brand will also increase as a result from your company name scoring more visibility on top of the Google, Yahoo, and Bing search engine results pages.
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Your site pages may already rank well if your online business has been around for a few years. That’s great! Now it’s time to start tackling different keywords that you might not have optimized for yet. Try coming up with a long-tail keyword list — maybe considering targeting people asking very specific questions that relate to your products or service then write blog posts answering them.
Increase your reach and start posting to a social media platform you’re not already on
Is your business already utilizing all of the social media platforms out there? Chances are the answer to that question is “no.” Although the main social media apps include Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube, there are hundreds of others in existence each with thousands of active users every day.
If you have a clothing brand, you should be using Pinterest and Instagram as they’re both great for highlighting visual products like clothes, food, and other photogenic merchandise. If you have a in-house videographer or editor, showcase your products on YouTube or Vimeo. Snapchat’s Discover page is also a great spot for entertaining skits or clips that might attract new business or gain some attention. Whichever platforms you use will depend on your target audience demographic, but social media is a great way to reach millions of people in a personal way.
Boost sales by accepting customer payments using additional methods
The easier you make it for a customer to pay you, the likelihood of a customer purchasing something from you increases. Increasing the amount of ways people can pay will help to boost sales, especially if you run a retail store. Only accept Visa and Mastercard credit cards? PayPal only? There are several other companies out there like Discover, Amazon Pay, and Bitcoin waiting for you to accept their forms of currency.
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On the other hand, if you are an online business but are able to sell in-person or in-store, then you need to invest in a quality, portable payment system. With payment methods changing every day, you must be able to accept credit cards with chips, mobile wallet credit cards, and more. Shopify’s POS system is one of the many payment processor systems that is easy to set up and even easier for you, your employees, and your customers to use.
Run paid ads using online advertising or content amplification networks
Want more of a “get rich quick(er)” approach? Try running paid ads using popular advertising networks like Google AdWords. Instead of taking a while to see results with an SEO campaign, paid ads will instantly place you in front of your target audience as soon as you set up your campaign duration and budgett.
Content amplification networks, like Taboola or Outbrain, are another effective advertising route to take. Content amplification networks are great alternatives to traditional ad platforms, and they can be very profitable if you have a content-heavy site where you can share links to original entertainment or educational articles or landing pages.
Launch a long-term marketing campaign
Whether you have the resources to do it yourself in-house or you need a hire a third party marketing team, launching a long-term marketing plan and sticking with it will guarantee to help grow your business. There are various ways to market a company online, through guest posts, ads, backlinks, and more. If you take the time to create and put in place a 6-12 month marketing plan, the effects will be priceless. Handling the system yourself is possible if you have the resources to complete marketing projects ahead of time, but there is always the option to automate that process or hand it off to a freelancer or agency instead.
These are just five ways to expand your online business. There are plenty of other techniques, but a great start includes developing a strong keyword strategy, increasing your social media marketing, upgrading your payment methods, trying paid advertisements, and creating and setting long-term goals and ways to reach them. Good luck in expanding your online business!
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