It’s a common fact that the only reliable technique to get to the first page of Google is to build tons of high quality backlinks. In the formative years of the internet, your main concern was to get a bunch of backlinks from wherever you could lay your hands on. However, Google’s algorithm has got smarter and this technique does not work now in the post-Penguin era.
So what exactly does a bubbling new website do to build a robust SEO profile right from scratch with the help of backlinks?
Remember that backlinks are extremely crucial for your site to rank well. According to a recent survey by Moz, 37% of online business owners shelve out anywhere between $10,000 to $50,000 each month purely on link building.
Here are 8 incredible ways to get high quality backlinks from authoritative sites and be there right on the first or second page of Google.
- Understand the mission of Google
Google creates the pace as far as SEO and marketing is concerned. This is why you need to have an in-depth knowledge of Google’s mission. For those of you who are not acquainted with this, remember that the objective of Google is to organize information from different parts across the globe and make it easily accessible to everyone.
Furthermore, Google believes that there’s always a whole lot of information and data out there. This is why your mission also becomes building links and organizing information to give maximum value to your readers.
Now before you move ahead to build links, you should find out the following:
- Is my content useful and well organized?
- Does my content provide valuable and unique information so that the big sites link to mine?
So your first duty will be to create quality and useful content. Put yourself in the shoes of the reader before crafting an article. The next step is to share it on social media sites- the most important being Google+. While pasting the URL of your blog post, choose the visibility as “public” for maximum reach and shares.
Invest in a great link analysis tool
Investing in a reliable link analysis tool will help you know what backlinks you’re building and also how they affect your rank with time. A great example here would be RankWatch, which is an all-in-one SEO tool that has a powerful backlink profiler, integration with Google Analytics , paid and organic keyword research besides extensive on-page analysis. An interesting feature of this tool is that it suggests keywords in your niche which you may not be using but can give you high chances of ranking well. By picking up these keywords, you can rapidly rank better for them by creating associated landing pages with a few links to these pages.
- Content Marketing
Content marketing is probably one of the best and most effective techniques to get high-quality backlinks to your site. An important thing to note here is that content/article marketing has to be done only on relevant websites. For instance, if you have a company offering writing services or free backlink generator, you should post your articles on a directory that targets freelance writing or blogging niche.
Make the best use of anchor text while promoting your website with the help of article marketing since your link turns out to be ineffective if you don’t make proper use of your anchor text.
Another noteworthy point is to post your articles on high quality and reputable article directories that have a strong presence in the online world.
- Analyze the links of your competitors
If imitation can be regarded as the best form of flattery, gear yourself to flatter the big boys in your niche by following their style when it comes to building quality backlinks. In this case, a tool like SEMrush can offer you detailed analysis of the backlink profile of your competitors, and figure out within seconds all the different avenues that link out to a site similar to yours. The tool also gives you an idea of what kind of links do they have, such as links from frames, forms, images or content.
Once you know the websites linking to your competitors, you can easily start building links from these sites.
- Build backlinks with video and technology
Customizable video player like Viewbix can be a fantastic tool to build powerful backlinks. It has close to 20 interactive apps which allow readers sign up for your newsletters or stream YouTube videos through the player. When you share a Viewbix player on sites like Facebook, Twitter and LinkedIn among others, most of the functionality remains intact. This eventually gives you massive exposure to people who follow or see it a newsfeed. This technique assists you to use video to build great backlinks naturally as well as effectively. However, this acts only if you have an informative and engaging video which would be watched and shared by people.
- Conducting Webinars
Almost every business owner these days spit out webinars as a fantastic link building method; however, only a few are really able to make it productive. An executive from a major firm may be able to get a million listeners, but most of these are fluff, which means there are fewer chances of people linking it to you.
Here is a list of things to be adhered to while conducting a webinar, especially if you want to attract great backlinks
- Use big names to attract the attention of people and try to create actionable items which results in higher quality content that users will love.
- Host all relevant information about the webinar on your main site so people come to you as they share.
- Ensure to have internal links to important resources on your site for panel members to review before the start of the webinar.
- Some of the important pages which have to be included on your site are as follows: webinar signup, listen, and download pages. If these pages are present on your site, you get the backlinks and social signals.
- Mention your URL and thank everyone for attending, while reminding them where and when the recording will be available.
Webinars can be a great way to attract links. Furthermore, if you have an authoritative voice, you can include journalists, bloggers and listeners. If your panel members have a solid experience, you can get loads of follow-ups, with people referencing to the webinar. If they mention or refer to it, the chances of linking to it also grow exponentially.
- Document sharing sites
Another incredible way to get high quality backlinks is by submitting your posts and ebooks to document sharing sites. Here’s a list of the top 20 document sharing websites. You can do this by compiling your articles as pdf files and uploading it to document sharing sites, eventually leaving a backlink to your site. Most of these sites are trusted by Google and other search engine giants, so there’s no reason to get apprehensive.
- Blog Commenting
This is perhaps one of the easiest ways to get some real good backlinks. The first step involves finding the right blogs in your industry. Don’t just go ahead and pick up an ordinary blog; instead look for the ones that get decent traffic and engagement. Remember, that they don’t always have to be the top blogs, but significant amount of active commenters.
Find the topic of interest and type it out on Google. You’ll find a list of the top blogs on that particular topic depending on the number of comments and social shares on that particular blog.
After finding a handful of great blogs to begin with, branch out by following the links of commenters to their blogs. This will give you a list of sites where you can post your comments.
Most bloggers make the mistake of writing things like “great post”, “first of its kind” etc. Read the article thoroughly and comment if and only if you have something invaluable which can lead to a productive discussion. Open a Gravatar or Disqus account and get your profile photo up. Finally ensure to have your picture attached to your comment irrespective of whatever commenting system used by the blog.
It’s extremely crucial to note that all links are not equal and building great backlinks can result in better SEO which ultimately means more traffic. By implementing the above given tips, you’ll surely get better results with time and almost instant improvements in your rankings. Act now and rock the world of building high quality backlinks.