There is always room for improvement when running a website. The goal of your website is more than likely to turn a lead into a conversion, but you may believe this is easier said than done. However, a few little alterations could help you convert a visitor into a life-long customer. Read our helpful guide for boosting website revenue.
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Consider the Customer Journey
Do you know the point that customers tend to click away from your website? If not, now is the time to learn. Review your visitor data to identify the specific areas of your website that cause customers to leave.
Once you have spotted the areas, try to identify why they might have left. For instance, is the customer journey too long-winded? Do you have a weak or unnoticeable call-to-action? Make the necessary changes and review your data once again to spot any improvements.
Optimize Your Website
One thing that could be causing you to lose sales is your SEO strategy (or lack of it). SEO is essential to any successful website online, so you must consider the following tactics to boost your online visibility, engagement and, of course, your sales:
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- Onsite SEO (search engine friendly website)
- Offsite SEO (High authority, relevant backlinks to your website)
- Technical SEO (Troubleshooting and penalty recovery)
- Link building (White hat links via influencer relationships)
If you do not have the knowledge or team to undertake the above tactics, consider hiring an SEO agency to boost your visibility and, in turn, your business revenue.
Cross Sell Marketing
Maximize each transaction on your website with cross-selling marketing. Amazon is one company who performs this tactic well, by stating “customers who bought this item also bought…” and displaying relevant products to increase sales. If you do not have the technology or enough products to cross-sell like Amazon effectively, you should attempt to promote other offers throughout the buying process.
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Email Marketing
Email marketing is an effective way to secure repeat custom in the future. For instance, you can send regular emails to promote an online offer, new product range or to remind a customer of a renewal. This marketing tactic will allow you to remain fresh in a customer’s mind, and can ensure they stay up-to-date with the latest announcements, changes and product launches.
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One way to ensure a customer clicks on an email is through personalization, as you should feature their name in either the subject line or introduction. Segmentation will also separate subscribers into groups based on their age, gender, buying behaviour and interests, so you only provide emails that are relevant to their needs.
Cut the Clicks
Do you know the average number of clicks a customer makes before making a purchase? Each click they need to make could place a barrier between the customer and the checkout. Aim to cut the clicks to prevent a customer from becoming bored or frustrated, which may cause them to abandon their cart and possibly turn to a competitor.
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