7 Tips from the Instagram Masters

Rafi Chowdhury — Wed, 24 Oct 2018 18:49:34 +0000

Five years back, Instagram got launched and it has grown astronomically after that. It presently has more than 300 million users, with 2.5 billion likes every day and 70 million new pictures.

It has not stopped there. there is a good news for the brands, the platform has brought 58 times higher engagement than Facebook while it is 120 times higher than the Twitter. thus, users are just a lot in bomber, but are active also on the a platform – so, can a company make the most out of it?

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Here are 7 biggest account on Instagram and here is what you can learn from them.

Tell your story through photos

Knowing about the effective storytelling is important for unlocking the actual potential of the Instagram. Boring, over the commercial posts don’t get well received, and Instagram isn’t a platform for bombarding people with the boring images. The photos must be narrative and Starbucks is an excellent storytelling brand. Their photos with amazing coffee cups are too good. They encourage users to tell what they think off by putting Starbucks as the background.

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Be original; be cooperative

The brands don’t reach to the top rankings of Instagram only by posting some pretty photos. Each of these brand performs something creative just like champion of Instagram: the cooperation of Nike. Particularly, the PHOTOiD campaign launched by Nike proved to be very famous. It makes users to choose an image to use as background on Instagram, before you design your own color scheme on shoes and then share it with your friends. A competitive element – people desire the best – along with the fact that the company has its website with landing page for this campaign and social sharing buttons for different platforms, drive the mega engagement.

Never forget regarding video!

As Instagram as become a photo-sharing platform, the significance of the videos must never be underestimated. Another highly important thing for considering is whether an image or a video is more suitable, for the target audience. For instance, NBA stood out above all the rivals like NFL and MLB as it understood that the sports fans are more interested in watching smm reseller panel the videos of the match highlights, events, and training sessions as compared to the photos. Among the latest uploads of NBA, 25% were the videos, as compared to 0% of NFL and 8% of the MLB.

Think of things, your fans are fond of

This leads to the next very important tip, tailoring content as per the interests of customers. It is nice to post photos particular to the niche liked by people, however these must be full of lifestyle posts which appeal a wide range of customer base. An excellent example is Topshop. This company posts a fine combination of images and tend to attract the users by showing everything in of fashion, music, beaches, and red carpets.

Run competitions

One way by which you can engage your audience much actively, is to run competitions. As the Topshop promoted the prom last year by running the competition for the users of Instagram and the inner got a complete customized dress. By doing post advertisement with the help of contest gave the company 25k likes during first hour and the story by winner which have promoted the company externally afterward. Moreover, brands can also reseller panel to streamline their process and host the dynamic contests or use analytics features for accurate tracking of views, shares, entries, and traffic.

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Make sure to get the personality across

Your Personality can be an absolute and the most crucial factor for successful marketing on Instagram. Talking about this platform, the brands get a full control on how to portray themselves, without having any kind of usability or technical restraints. A great example is Adidas Originals and has been very successful account on Instagram. Their main channel got rebranded as per its pattern.

The role which Adidas Originals desires of communicating, infuses everything with it posts, by the urban theme extending over the profile in form of images, the cityscapes, music artists and sport cars along with the Rita Ora are dominating on the feed of the customers of the company.

Go on with the user trends

Finally, the brands are needed to capitalize the resource which are available most readily: their users. Starbucks is an amazing example of this, as it works on it posts by uploading the pictures which its users love. if any of the specific style, filter or trend is getting famous, the company will emulate it for appealing the users. Another good way which brands uses is by doing the regraming the highly famous photos on their profile, which engages the users but also gives strength to the content.

The post 7 Tips from the Instagram Masters appeared first on Rafi Chowdhury.

Instagram TV Ideas You Can Steal For Your Business

Rafi Chowdhury — Mon, 22 Oct 2018 16:55:21 +0000

Instagram TV is a video content hub owned by Instagram itself that focused on full-screen vertical videos with up to 60 minutes of streaming time. If you call it a content creator game changer of the social network then it won’t be wrong.

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You can take leverage videos in a completely diverse way as it is a platform where you can upload long vertical format video. In this article, we will talk about some unique IGTV ideas that you can use for your business or brand and can bring more Instagram following. Let’s have look on these simple yet engaging IGTV ideas to allure the audience.

Table of content:

Interviews/Q&A’s
Video greetings/Introductions
Product Demos or Tutorials
Repurpose Content
IGTV Exclusives
Share How Something Is Made

Interviews/Q&A’s

You can conduct a question and answer session with the industry experts or provide a great piece of information about a specific topic by conducting interviews with in-house experts. It is an easy way to get connected with your viewers and get started with this new feature of Instagram.

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Video Introductions/greetings

These type of video are tremendously popular on the video-sharing giant YouTube. IGTV is likely to be a big competitor of YouTube in near future. These videos will help you to get connected with your viewers as these type of content can let the audience know who you are and what you are doing on your channel

Product Demos or Tutorials

Demos are the best way to teach visitors how to use this service or product. Create tutorials, how to and demo videos of your products. That way, you can create a resourceful library where visitors can come and take advantages with this instructional information about any specific product. It will also establish a credibility on your product.

Repurpose Content

The next up is repurposed content means you can edit other videos or recorded live stream that was originally shot horizontally and put them on your Instagram TV channel. You can also combine clips and create a video and share it with your followers. Moreover, you can also extend the life of your Instagram Live videos and Instagram stories using this idea.

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IGTV Exclusives

Give your viewers an interesting reason to follow you on IGTV using IGTV exclusive. Create and post these videos that are shared utterly on IGTV. You can use any of the following ideas can become your IGTV exclusives.

Share How Something Is Made

People love to see exclusive content and want to want it urgently and IGTV videos is a perfect way to give them love feeling. Give your followers a glimpse at how something is made? You can create a series of videos that show how you make your product from zero. You can also include a fun craft project for this video.

For Instance, Etsy, a marketplace focused on handmade and vintage supplies is using the same idea. They showed and teach their followers that how they create their products from scratch. They also use this idea for their Instagram stories and save them in the highlights.

The post Instagram TV Ideas You Can Steal For Your Business appeared first on Rafi Chowdhury.

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