1. Quality of Work: A logo designer’s portfolio speaks of himself/herself, his/her expertise and that special or unique talent that will impress you as an employer. There must always be an interesting flair in the resume that would certainly attract you. First and foremost, check the designs in the portfolio, whether they keep up with the current trend or not. If yes, then you have got the right person.

And if not, better make it the final interview. Because a designer who is not trendy enough will be unable to give you more productive work in a nicely crafted way. So it doesn’t matter how many designs they have in their portfolio but the quality of the designs. It’s always about the quality and not the numbers!

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2. Bona Fides: Focus on measuring his experience. Whether the person has successfully worked for a company for a year or two. Because at the end of the day, it is the experience that counts. So remember, you must always consider the fact whether the candidate has worked successfully in a company with a good reputation. Only then you must make your decision.

3. The Style of work: This is one of the most important aspects that you must keep in mind while hiring a logo designer. Whether the person possesses a style that has got the potential to attract your customers towards your brand. After all, potential customers will only come to you when your logo impresses them. So it is all up to you to decide if their style in work is effective or positive or not with your clients. And this point correlates with point number 1, as the candidate must study the industry he wants to work in. As for a designer, especially a logo designer, it is very much important to research for an industry background before starting the work.

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4. Communication Skills: It’s often wrongly thought that a designer doesn’t require a good communication skill since the person won’t be in direct communication with clients. But here, we ignore the basic fact that if a logo designer does not possess proper communication skills, then it is natural for him/her to come up with a design that doesn’t resonate with the client’s thoughts. So it goes without saying that some day or the other, the designer would misinterpret the client’s brief and mess up with the design. So it is of utmost importance that you must always check out a logo designing candidate’s communication skills before handing him/her the job offer.

5. Social Media Profiles: Lastly, being the employer you must also give a thorough glance upon the designer’s social media profiles. Because of these days, people are more open to their social media, than to their family and friends. So it is inevitable that you will get to know about a person more by checking their social media profiles. By their social profiles, you will also get to know the feedback of their clients or their previous employers’ about their works. If everything is positive, there you go, you have got your chosen one!

So all said and done, these are the five most pivotal aspects that you must consider while hiring a logo designer for your company. You can analyze a person’s nature and ways with all these five points above. Now you are all set to get a good logo designer for your company, and already as a hiring HR manager.

If you have any question, query or doubt, please feel free to get in touch, we would love to answer all your questions. Happy Hiring!