Running a webinar is easier than you think. And if you’re a digital marketer, you should be hosting them right now.

Why? Webinars capitalize on the knowledge and expertise you already have at your fingertips. You’re simply extending the reach of the work you do every day.

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I know you’re thinking: “I don’t have time for that.” But I’m here to tell you that you do.

Digital Marketer Should Be Running Webinars

Think of a webinar as something you can do during office hours which only takes a little effort but helps boost your business.

Are you ready to expand your influence and build your brand? Learn how webinars can help you:

5 Reasons Why Every Digital Marketer Should Be Running Webinars :-

Reason #1: Webinars are extensions of your daily work

Webinars Daily Work

Do not think of a webinar as an extra project in a long list of things you need to do. Instead, think of a webinar as an extension of your daily works. What you will be doing is giving a wider audience an opportunity to share your knowledge.

Remember that you will do this work every day. You’ll have little prep work to get ready. This is your opportunity to simply share what you know, and you know a lot!

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Reason #2: You’ll build a wider audience

Wider Audience

In marketing we know that we have to use a layered approach to reach our target audience. A webinar is just one more tool in your digital marketing toolbox to help you do that.

By educating your new audience, you are building trust with those viewers and giving them valuable tips that they then can use in their own careers.

When a viewer or customer feels valued and that he or she is gaining value, then it’s a win-win situation. Your viewers will continue coming back to your site to hear what you have to say.

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You can leverage that audience in new ways in the future such as directing them to your online store or prompting them to sign up for a promotion your company is offering.

Reason #3: Videos are proven to increase user’s understanding

user understanding

Research shows that when a person watches a video, his understanding of a product or service increases by a whopping 74 percent. If that’s not enough to make you turn all of your content into webinars, I don’t know what will!

No, seriously, video formats are extremely helpful for building your brand and helping your customers feel that you are a valuable resource.

It’s important to experiment with at least one webinar to see how it performs with your audience. Every audience is different, so you’ll learn a lot in that first iteration.

Reason #4: You’ll save money

save money

Webinars are a great marketing tool for your personal brand because they are nearly free.

Think about it for a second: All you need to host a great webinar is an Internet connection, a laptop with a camera and a smile.

From there, you can broadcast your webinar in many different ways. The format is up to you, but the point is that this option is cost-effective for every budget.

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You really have nothing to lose with a webinar because of the incredibly low cost.Think of a webinar as extra promotion for your brand. It takes just a few minutes to set everything up, and you can be online and talking directly to future customers.

While there are some tools in your toolbox you will need to pay for — such as advertising on social media — webinars are a very simple option that require so little work on your part.

Reason #5: You have a captive audience

captive audience

Perhaps the very best attribute of hosting a webinar is that you have a captive audience at your fingertips. You’re building trust with this audience as you teach them tips and tricks of the trade.

As your sessions go on, you’ll have the opportunity to point them in any direction you choose.

That means you could slip in a call to action to ask them to sign up to receive email from you. You could point them to your website or blog. You could ask them to tweet questions at you or to participate in a contest promoting your brand.

The options for engaging with your audience really are limitless, and you can be creative.

The point is that the webinar will be the foundation you use to cultivate the relationship with future customers and to court them in the journey toward whatever goal you have in mind for them.


In conclusion, it’s a common thought that you are too busy to run your own webinar. But with a little re-arranging and planning ahead, you’ll be well equipped to crush this new project.

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For years I’ve turned my daily work into webinars that are helping digital marketers get better at their jobs, and you can do this too.

Start small with one webinar. If you like how it goes, continue adding more sessions over time. You’ll build your audience as you go, and gain confidence in your hosting abilities.

Along the way, remember that you aren’t creating something out of nothing. You’re simply making your tips and tricks available to a larger audience. And that’s good business for you!

What would your first webinar topic be?

This Post “trustworthy brand online” was First Published on Huffington Post

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