As well as the MAJOR BENEFIT of the product itself, make your readers a BIG OFFER and add a TIME LIMIT to give it an edge of urgency…
Here’s what you do. In each of your letters you emphasize how good the product is and how much you want your readers to benefit from it. So much so that you are going to make them a generous offer.
Offer them either a rebate on the retail price. Make it between 75%-100% of your commission. For example, if the product costs $50 and you earn a 50% commission, or $25 per purchase, offer to give them a rebate of between $15 and $25!
What? Am I crazy?
Well, maybe. Note that I did not advise that you offer a discount, (which you would probably have to process through Paypal). I said “offer them a rebate.”‘s the difference?
Well, a discount is given up front. A rebate is awarded post purchase.
What you do is provide your purchasers with a link to a rebate form that they print out and post to you with their name, address and the product they purchased and the purchasing code. Explain to your customers that it takes X number of days to process payments. Ask them to send the form to you X number of days after they purchased the product to claim their rebate. You undertake to send them their rebate as soon as you receive your commission cheque.
Simple!
There are several consequences to consider.
Firstly, it is unlikely that every customer will follow up on the rebate, so you won’t lose all your profit, even if you offered to rebate 100% of your commission.
Secondly, you have converted a number of people on your list into customers. If someone found your products satisfactory and the sales experience to be smooth, safe and secure, they will be more inclined to purchase from you again. Now you can sell to them time after time.
Thirdly, when you send them their cheque, you can include some direct mail materials. Provided they know the letter is from you they will open it to get their cheque. That makes it much more likely that they will read your letter and sales material as well.
So make them a nice follow-up offer and you stand to recoup your profit all over again!!