In the world of marketing, influencer marketing is where it’s at. And what is influencer marketing? To influence is to have an effect on someone, and an influencer, by this definition, is someone who has an effect on someone.
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Marketing is the process of promoting a product or service. Therefore, influencer marketing is the promotion of products and services through influencers. These influencers take the form of celebrities, leaders, athletes, and people who generally have huge fan followings.
Why Influencer Marketing is Popular
One of the reasons businesses are using influencer marketing is because it’s highly effective and people seem to love it. Traditional ads, even when served over the internet, have become an irritating bore, which is why the use of ad blockers is on the rise.
But influencer marketing breezes past this hurdle with its subtle, more sentimental and better targeted promotional method. To fans of these influencers, the branding also seems authentic, and this wins over lots of people and improves sales.
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The ability of this marketing method to become part of the social media phenomenon the world is going through at the moment is also part of the reason it has become so popular.
Why Influencer Marketing Will Be Big
The fact that influencer marketing works does not need further probing – it works. Some top influencers who are already in the game have clearly proven that. And so, what lies ahead is for this mode of marketing to rise to its full potential.
This will involve having more influencers jump on the bandwagon, thereby growing the significance of this marketing to unprecedented levels. Signs of this happening are already evident, so the big future of influencer marketing is on its way.
Social media celebrities who will turn into influencers will see the industry grow by leaps and bounds through their millions of fans. Influencer marketing has power, it taps into the social media craze that the world is in right now, it is very trendy and popular, and it gives consumers a break from traditional forms of advertising. All these are reasons why it is poised to get so big in the not so distant future.
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Why Influencer Marketing Is More Effective than Traditional Advertising
Influencer marking is more than a match for traditional advertisement channels. Not only because it has become the new big thing in advertising, but also because those advertisement methods are facing assault on all sides.
For instance, advertising on websites is facing the challenge of ad blockers, whose usage has become quite widespread. Additionally, TV viewership and radio fandom have taken a dip. So, influencer marketing is one of the few modes of advertising that can get information about products to audiences more effectively.
Some influencers are big, like yoga girl Rachel Brathen, while some have a small following, like fitness expert Beatrice Simons of Bestiews.com. Regardless, they can both help businesses reach their target audience and build brand awareness.
Why It is More Powerful than Traditional Marketing
Influencer marketing has one thing traditional marketing does not—it leverages product and service endorsements much better. With influencer marketing, people get reviews about products from people they actually know and even admire. Studies already show that what users have to say about a brand has 10 times the persuasion power brand curated advertising does.
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So, when influencers with tens of millions of followers endorse a brand, the impact can be incredible. Traditional marketing rarely gets past providing brand curated marketing information and vague customer testimonials.
And in today’s world, these endorsements are the heart of marketing since Millennials and Gen-Xers have a great amount of trust in people they know. That is why influencer marketing has so much power, even over other forms of digital media. In fact, research indicates that influencer marketing has a return on equity that is 11 times what all other forms of digital media have to offer.
How to Know your Business Can Benefit from Influencer Marketing
If your business is just starting out and it does not enjoy consumer trust and loyalty, then it probably needs influencer marketing more than most. Influencers are excellent at helping build trust.
Additionally, if you are in a business where the products sell better if they look cool to the customers, then influencer marketing is the perfect way to advertise to your customers. People follow these influencers because they think they are trendy and cool, and their endorsing your products will give your brand a similar perception within your target market.
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Also, if your business is marketing-driven, then influencer marketing is a good way to kick things up a notch and generate more sales. Businesses that find hard to differentiate themselves through product quality or face lots of competition also have plenty to reap from using influencer marketing.
Conclusion
Influencer marketing is certainly where the world is heading right now. That said, this form of marketing is not without its challenges. For instance, businesses have to ensure they get the right influencers to back their products. More importantly, attracting influencers can be an issue if other rivals are trying to get the influencers to endorse their products and enter into deals that limit their ability to associate with other brands.