Traditional SEO practices are designed to augment visibility and market a website to online search engines, via keywords, to the entire internet. Rankings based on search engine keyword input frequency can increase dramatically. Traditional SEO markets your business’ visibility to the entire internet.
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But if you own a local business, you must scale down such online marketing strategies to accommodate your needs.
Adjusting SEO practices for localized ranking and increased online visibility makes more sense if your business depends on acquiring and maintaining a local demographic. Especially if your business is in the business competitive world of Los Angeles. Los Angeles is not the world, but it is definitely a global center of finance, culture and industry. It is the 19th largest city in the world by some estimates. Los Angeles features over 244,000 businesses.
If you want to stand out from the competition, thrive and market yourself to the local community, you need to find ways to raise visibility to the local community. Increase your ranking in local online searches. Inspire loyal customers and continually generate online traffic that translates into sales. Here are some tips to help you maximize your online ranking with localized SEO practices.
Establish Your Google My Business Listing Profile
Annual “near me,” search engines queries of local businesses surged over 500% in recent years. When someone asks if a business or establish is, “near me,” in a search engine, a Google My Listing directory pops up. A GMB is the 21st century equivalent of a 20th century phonebook directory listing for businesses.
Chad Delanzo a small business owner explains “We hired a McKremie.com a California SEO to handle our local SEO listings. They did a great job which helped us gain more local Los Angeles traffic.”
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A GMB listing of your local business will instantly expose your business to people in the local community searching for businesses like yours. When you create your GMB profile, enter all data pertinent to your business. Like the address, business hours, a Google map marker and description of services. Add photos of your establishment and links to your website to drive traffic there. Make sure all GMB profile data is correct, or you will frustrate people looking for your business, as well as hamper search engine results and ranking increases.
Choose Keywords Wisely
There are many free online websites and tools that can help you strategically choose keywords that are not already in heavy use by competitors. Research keywords that are used frequently by the local populace and use the ones that best describe your services. Strategically integrate these keywords naturally within the content of your website. When local consumers input keywords that you have chosen, your website becomes more visible online and your rankings will rise, based on the frequency of searches.
Display Quality Content
Any content displayed on your business website should be of professional quality. Any writings, commentary, displays or photos should be related to your business. They should be engaging, informative and a solicit a call to action in viewers. Along with strategically inserting keywords into all website content, make sure you insert keywords into title tags and headers. Online search engine algorithms will recognize that your business is in the LA area and rank according to keyword search frequency.
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Promote Yourself with Local Quality Links
Network professionally with non-competing businesses in the area. Promote your business to local educational establishments, places of employment, centers and organizations. Offer to speak or officially present at local events and functions. Find out how you can get these places to add your business link onto their websites. You will increase your visibility, reach new local demographics, build your reputation and inspire the audiences of these websites to visit and/or share your links.
Always Brainstorm New Ways to Market via Local SEO
Over 70% of people patronized a business within ten miles of their residence after an online engine search. Business is all about making connections, making deals and continually assessing market conditions. Accordingly, maintaining an online presence is crucial to marketing and growing your business locally, especially in a business capital like Los Angeles. Never stop perfecting best local SEO practices.