Effective Ways to Make Your Web Content More Readable
We all understand how important it is to optimize your web article and make it targeted, effective, and aesthetic.
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But even if you succeed in doing it, there is no guarantee that anyone will actually read it if you forget about one of the key features of a successful copy – its readability.
How to make people want to read your web content? – Create content that is easily digestible.
It must be easy to read and pleasant to look at.
In this article, you will find simple tips and techniques used by writers from a professional writing service at https://my-custom-essays.com/.
These techniques are based on research findings of a well-known usability expert Jakob Nielsen.
You will learn fundamentals of how to create web content that is effortless to consume.
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How to Create User-friendly Content
According to the research performed by Jakob Nielsen, 79% of internet users do not read on the web but scan web pages, searching for information relevant to their needs.
If they don’t find what they are looking for on the page they are visiting, they just leave it and look elsewhere.
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If you want to write successfully for the web, you should accept the fact that people scan web articles and work with this reality. If your topic is too complex, you’d better break it into a series of posts.
Your readers will easier digest your content and are more likely to visit your website for more information.
How to motivate your audience to read through your entire post? Nielsen suggests using three practices that all web writers should understand.
To engage web users, you should
- write for scanners
- be concise
- use objective language
Keep Your Content Concise
It’s a well-known fact that modern internet users have very short attention spans of about 8 seconds.
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They search for keywords and, as they can choose from an overabundance of options, they will leave a webpage in a few seconds if they are not satisfied with the content.
You have only a few sentences to convince your audience to read subsequent paragraphs.
Here is what you can do:
Get straight to the point and immediately present a problem and its solution
Create short paragraphs and concise sentences which are easier for brain to process
Use common words and phrases that are easy to understand and avoid jargon
Avoid overuse of the passive voice
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Use online tools to test your writing for readability and get your scores based on popular formulas, for example, the Flesch Kincaid Reading Ease.
Help Your Readers Scan the Text
Usability studies revealed that Internet readers tend to see a web page not as a whole but as blocks and sections. According to Nielsen, the majority of web users scan web pages and phone screens in different common scanning patterns one of which F-shaped pattern, negative for users and businesses because people miss big chunks of content.
If you want web users to read your content, you have to adjust to their dominant behavior on the web which helps them optimize their use of the web as a whole.
They can gain value from the web visiting multiple websites with little effort on each of them.
Organize your text to direct readers to what you think they may be looking for and to what you want them to pay attention to. Here are some easy tips.
Structure your articles in the inverted pyramid writing style and present the most important ideas in the first two paragraphs.
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Use clear and concise subheadings to break up text in longer articles
Place keywords at the beginnings of the article’s headings, subheadings, and links. Use the passive voice as a writing device to implement this technique.
Use bulleted and numbered lists to speed up reading
Highlight information in bold and italics to make it stand out and be more noticeable
Use pullout quotes, charts, and tables to make the text more visually appealing
Include visuals such as videos, photos, presentations, and GIFs (using a GIF compressor) and other rich media because people process them 60,000 times faster than plain text. Make sure your visuals support the textual content.
Create focused single-point paragraphs
Incorporate whitespace to organize articles and make them manageable
Don’t get discouraged with the fact that most people never do deep reading of web content.
Think about it as a motivation to style your content and make it appealing and easy to digest.
Use these simple techniques to master the art of writing scannable content and create effortlessly readable web articles.
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