What is the Purpose of Data Cleaning?


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Data Cleaning(1)(1)

Data cleaning is the process of improving the quality of data to improve its value so that their usage would increase overall productivity and revenues. Simply put, this process is concerned with the fact that the information is correct and consistent because it is connected with its usability.    

An incorrect information or corrupt entry can result in misleading information, which later leads to inflexible strategies or decisions.  With data cleaning solutions, you can come across these problems. 

This is why the highest quality information is ensured, no matter what type or size of data you work with.

What is the purpose of data cleaning? 

As the consistency and accuracy of data are valuable, various organizations or researchers or people focus on clean data. As their dynamics differ, it’s difficult to have accurate digital details. Sometimes, migration, import, export and transfer of files make changes to the data structure. These all impact its usability and understandability. Data cleaning process prevents this happening. It helps in determining corrupted entries and errors from occurring. 

With the advent of AI and data science tools, it’s extremely easy to filter out redundancies or odd details to translate them into an accurate insight. The tools for web scraping and then, pushing pooled datasets into ETL automate the entire process. 

With some exceptional manual quality testing, imperfections are converted into accurate datasets. In short, this processing comes with a ton of benefits for users.

What benefits?

Here is a roundup of some benefits, put in some points:

  • The database becomes error free, which is compulsory if the data are collected from multiple resources at a place. The oddities can never let analysts and researchers to conclude the correct result. This is where it proves incredible. 
  • It impacts the efficiency of your team, outsourcing data cleaning services providers quickly get the database corrected. It is simply because they are professionally trained and experienced to take up and come across these types of challenges. The quick delivery makes faster execution of related tasks.
  • Minimal errors lead to effective decision-making, which makes customers happier. Gradually, that relationship turns into loyalty. 
  • This process empowers users with the proactive use and control of that data. The cleansing experts measure its effectiveness and refine it to such extent that the end user quickly gets to know the essence or decision. 

How does this data cleansing process take place?

It sound simpler, but it’s not that much easy. The entire efforts would turn out in zero payout if you don’t know what you want to achieve through it, or, what you expect from the consistent details. So, the goal must be assessed prior.

The next big thing is strategy making. It guides you to move to the next level, which is determined as per standard. Outlining where to focus at a time can benefit a lot. 

You can start setting a sequence by brining all stakeholders around the table together. Then, ask for the valid steps to think and define. 

Steps involved in cleansing data

As per a global standard, this practice moves around these steps:  

  • List down errors

A listing of common errors or error trends can win you half the battle. The rectification will take half of the total time that one takes without enlisting them. This is why chatbots or AI-driven applications are able to quickly address users’ problems. The preset records allow filtering errors in no time. 

  • Standardize your process

It is a way to define the whole process, which scale from assessing goal to defining the last milestone to pass through. This step is mainly dedicated to remove errors of all types, such as typos, incomplete and odd data, wrong entries and short details or missing information, which help in getting rid of redundancies.

  • Check for accuracy

As you clean, it is necessary to verify accuracy. The researchers and analysts employ automated tools and bots to clean them in a real-time. Fortunately, most of these tools are powered by AI and ML that work on the tested models. So, testing results would be effective. 

  • Filter out duplicity

It’s imperative that double entry error would be a disaster. Besides, you waste some valuable minutes or hours a day in processing them. This tiresome job is to be repeated when the filtering of odd values is done. Get off this situation by analyzing conditions that result in duplicity. It can end the struggle of hours for capturing unique values. 

  •  Analyze your data

Once your data is completely clean, verify details. You can hire any authorised third party or an outsourcing company to make it happen. They have some resources to verify the authenticity of details in no time from the first part web resources. 

  • Coordinate and communicate

The advent of new trends and tools is shifting its processing. It’s transforming with the introduction of new protocols. You need to stay updated with the new trends and updates. Coordinate with the team and the customer to prevent the re-work. Keep your team in the loop so that you can develop and strengthen CX strategy.

Last, but not the least thing is monitoring. Regulate reviews of the entries to take place in a defined timeframe.


Data cleaning is the process of translating any set of information into a verified and consistent detail. Its purpose is to provide clean and consistent data for analysis and making strategies that are feasible and impactful. Wrong information can reverse the impact and results in irreversible losses.

Author Bio

Nathan is a sales director incorporated with Eminenture, who think and reimagine the sales strategy creatively. He finds solutions hidden in challenges using his experience and expertise in digital marketing to multiply revenue in the shortest time. He takes assistance of digital science & products that ensure finding quick ways to improve CX and engagement, which turns out a great branding strategy.

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