Effective use of social media by law firms can prove extremely beneficial. Many law firms are starting to realize the benefits of having an active social media presence. Having a foolproof social media strategy can help a law firm gain recognition and potentially more clients. In the law industry, social media is vital if the firm wants to be visible.
With the many social media avenues available today, it can be challenging to determine the perfect starting point and which platform will most benefit the business. We will look at a few tips a law firm can utilize and the benefits associated with having a strong online presence through social media use.
What Are the Benefits of Social Media for Law Firms?
Before we look at the best social media strategies, we will determine why it’s essential to have a law firm visible on social media. Amongst the many benefits, there are a few that stand out. Below we will identify the key benefits and determine if social media is worth the time and effort.
Social Media Platforms Create Brand Awareness
The adoption rates of the various social media platforms are not going to slow down anytime soon. According to recent statistics, social media is one of the most popular online activities in 2020, with more than 3.6 billion people utilizing the various social media platforms globally. Incredibly this number is expected to grow to 4.41 billion by the year 2025.
By creating a strong social media presence, a law firm has a greater chance of gaining consistent brand recognition. With the enormous amounts of online activity that various platforms generate daily, the chances of a law firm reaching its target audience grow exponentially when combined with typical website marketing.
Engages and Attracts Potential Clients
The American Bar association has proven that social media marketing is an effective way for law firms to attract clients. A study conducted by the association determined that roughly 35 percent of firms who use social media progressively gain new clients consistently. Social media allows lawyers to engage with their followers and prospective clients quickly and effectively.
Many firms use social media for advertising their attorney contingency fee and the services they offer, so future clients know from the beginning what the law firm specializes in. By being transparent on social media with fee structures and by providing up-to-date content relating to the law firm, prospective clients immediately feel a greater sense of trust and security.
Social Media Boosts SEO Efforts
Recently there has been much debate surrounding whether social media platforms boost SEO rankings on Google. The truth is social signals do not directly contribute to website ranking statistics. However, despite this, there is still a strong correlation between social media signals and linking with ranking positions. It is worth the effort to create a social media presence as this could drive more traffic to the law firm’s website and potentially gain the firm higher search engine rankings.
Tips for Law Firm Social Media Marketing
Social media advertising is highly competitive, and as such, it’s vital to create a social media platform that stands out from the rest. There are a few simple tips law firms can use to gain the most attention and potentially more clients.
- Have visuals and ads on your social media that engage the audience. Don’t be afraid to include short videos and interactive content to hook the audience.
- Share engaging content that makes people interested in the law firm. Make sure to break up walls of text as people are likely to scroll past posts that seem too lengthy.
- Always monitor and respond to any online questions or comments as this demonstrates that the firm is interested in the people’s thoughts and opinions.
- Research and select the correct platform for your firm. Most law firms currently use LinkedIn, but Facebook and Twitter are becoming close competitors for social media marketing.
- Be sure to set realistic goals and develop a detail-orientated social media content strategy. Law firms that do this are likely to achieve greater success compared to those that don’t.
To round up, law firms that utilize social media platforms are more likely to gain attention and attain clients, so it is indeed a powerful marketing tool for law firms to consider using. With the correct social media content and strategies in place, a law firm’s brand can become recognizable, which will drive new client acquisition.