Initiated as an entertainment tool, Social media has now emerged as the most powerful measure in promoting business and creating a brand image. The popular social networking sites including Facebook and Twitter have developed as the marketing giants offering businesses valuable information about the target audience and free way to reach them. The perks of social media for the growth of a business are unquestionable and that’s why many small and large scale businesses have launched their social media marketing programs.
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In this post, we are talking about how social media can give small businesses a push to success.
Increased Brand Awareness
Social media allows you to communicate your message to a staggering number of users with the aim to enhance your brand awareness. Your social media presence will make it convenient to interact with your customers, properly responding to their feedback, and increasing customer retention and enhancing brand loyalty.
Knowing your target audience
Social media generates a huge amount of information about millions of people including who they are, where are they from, what they like, and how they feel about a product. This information can help you gather relevant customer information to design your business strategies. For example, you can know what your customers’ sentiments are, what products or brands people like most, what are their views about your product. Keeping these points in mind, you can design your advertising and social media marketing strategy.
Inexpensive and targeted advertising
Social media ads are an inexpensive way to communicate your message to your target audience. For example, if you run an ad campaign on Facebook, you can set your target audience based on demographics, interests, and connections. Moreover, you can monitor and measure the performance of your ad in real-time.
Social Customer Service
More than 67 percent of the customers go to social media for customer service; probably that’s why the businesses have initiated customer care on their pages. So, your customers might be looking for you on social media even if you are not there. The companies engaging in social customer service continue to earn bigger revenues.
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Increased Search Engine Ranking
Another benefit of social media marketing is enhanced website ranking with increased traffic on the site. Social media does not only help you to direct more people to your site, but the more shares you receive the more people will visit your site resultantly increasing your website ranking in search engines.
Social media allows you to get information about your competitors that can be helpful in taking business decisions and designing own marketing strategies. Based on the information, you can improve your business offering the products or services that they may be missing. Also, you can reach the customers of a rival product and influence them to give your brand a try.
Respond Negative Feedback
While a negative comment on social media can damage your brand reputation, responding to that remark efficiently and appropriately can help turning a complaining customer into a follower. This is the social media that has enabled the businesses to respond and resolve the complaints in a faster way.
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Increased Sales and Leads
Social media does not only give you access to millions of active users a day but also increase your sales. Posting content that is equally favorable for both your product and customers will attract more people. Those who will be interested in your brand will communicate you most probably dropping a message in your inbox. A good experience would certainly attract more people and increase sales.
Develop Brand Image
Brand is what people perceive about your product or service. Your social media presence helps you to influence people perception about your business by interacting with them, informing them about the positive aspects of your brand and resolving their complaints as soon as possible.
Social media is no longer an option; it is now a MUST for businesses. Almost 30 percent of internet users turn to social networking sites to research a product and get public opinion about that product or service. Whatever you or your customers post online about your product represent your brand and can have a stronger impact on people’s perception about it. So make sure you know how to take a ride on social media to give your business a push to success.