In the last 20 or so years, the internet has completely transformed the way modern businesses market and promote themselves.

From websites to social media channels, online marketing and Search Engine Optimization (SEO), digital marketing is now the promotional foundation for most firms and the primary way they attract new customers and expand into new markets.

Whether you’re just starting out – or even if you’re already fully established – navigating the unfamiliar territory of the world of online marketing can often seem a daunting prospect. However, with more of us than ever using the web to find products, services and companies it’s never been more important to have your firm’s digital marketing on point.

Below are a few tips for how you could improve your digital marketing and start taking advantage of the considerable opportunities that exist online. 

Engage with social media

Business owners often take a dim view of social channels like Facebook or Twitter, considering them the preserve of angst-ridden teens but, in truth, social media promotion can be one of the most engaging (and certainly most cost-effective) ways to spread your message and get your company noticed. 

Take time to craft your social pages so they include as much about your firm as possible – and remember to post regularly to attract the attention of users. Also, if you’re a start-up, it’s always a good idea to ask for the support of friends to get your follower numbers up in the early stages. 

Remember, too, the all-important best times to post on social sites (they’re all different) to ensure your posts receive the maximum exposure.  

Think of your emails as a representation of your company 

Your company’s branding is essential and should carry through everything you publish – including every email you send. At the very minimum, you need to include your full contact details, web and real address and some form of legal disclaimer but, for real impact, also think about using email signature software services like those provided by rocketseed.com

Email signature services allow you to incorporate a little more design flair into your emails to help them stand out and promote your company in the best light possible. 

Optimize your website to be found easier in search engines 

Search Engine Optimization (SEO) is the highly detailed and intricate process used by web marketing experts to propel websites further up Search Engine Result Pages (SERPs). As Google accounts for a staggering 92.24% of all online searches when experts talk about ‘search engines’, they’re really referring to Google and it’s essential you rank highly with this particular platform. 

No matter how great your site is, if it isn’t being found in searches, it won’t be performing a useful function for your firm and giving you a reasonable Return on Investment (ROI). To see the best results from SEO, you should look to engaging the services of a professional online marketing firm.

Update your web content regularly 

Your users – and Google for that matter – like nothing more than original, fresh and engaging content. Updating your site regularly with new features, articles, corporate news and company innovations is a sure-fire way to keep your audience engaged and coming back for more.