Workstreams
involving my
PROJECT

Empowering Data-Driven Decisions with Advanced Analytics.

POWER-BI

Curated Bank Credit Card Choices

This project aimed to assist the bank in launching a new credit card line by analyzing data from 4000 customers across five cities. Focusing on online spending patterns and demographic information, the project utilized Power BI, Python, and Excel to provide comprehensive customer segmentation, uncover trends in spending and demographics, and create an interactive data-driven dashboard. Key findings included clear customer segmentation and actionable recommendations for personalized credit card features and targeted marketing strategies. Continuous data analysis was recommended to stay adaptive to market changes. The project’s success relied on effectively presenting the findings to stakeholders, especially Mr. Bashnir Rover’s team.
Comprehensive Business Insights is a project focused on providing a 360-degree view of business operations. Through advanced data analytics and visualization tools, it offers detailed insights into market trends, consumer behavior, and operational efficiencies. Utilizing a combination of Power BI, Python scripting, and Excel, the project delivers comprehensive reports and interactive dashboards that enable informed decision-making. Key outcomes include strategic recommendations for business growth, optimization of resources, and enhanced market competitiveness. Continuous analysis ensures adaptability to evolving market dynamics, making Comprehensive Business Insights a crucial tool for proactive business management.

SQL

Impromptu Requests | Consumer Goods Domain

Welcome to the Atliq Hardwares! In the fast-paced world of consumer goods, where data-driven decisions are paramount, Atliq Hardwares, an industry leader in computer hardware production, has recognized the need for quick and informed decision-making. To meet this demand, they are expanding their data analytics team with the goal of hiring junior data analysts who possess both technical expertise and essential soft skills.

Insightful MySQL Data Analysis by Maven Analytics

In my ongoing “Advanced MySQL Data Analysis by Maven Analytics” course, I worked as an eCommerce Database Analyst for Maven Fuzzy Factory, an emerging online retailer. Our midterm project aimed to uncover actionable insights from the eCommerce database. Key findings included the vital role of Gsearch in driving growth, promising results from non-brand and brand campaigns, and the significance of mobile traffic. A/B testing revealed incremental revenue opportunities, and our website’s overall performance improved, as reflected in higher session-to-order conversion rates. This project emphasized the power of data analysis in informing strategic decisions, enhancing user experience, and driving business growth.

AIRBNB Outlier Detection and EDA

Analyzed Airbnb’s European booking dataset, revealing room type trends, pricing influences, and cleanliness’s impact on guest satisfaction. Outlier detection refined data, highlighting hygiene’s role. Data-driven insights empower hospitality for exceptional guest experiences.

Cohort Analysis on Online Retail Data

This project involves performing cohort analysis on retail data using SQL queries. Through categorizing customers based on their first purchase month, insights into customer behavior, retention rates, revenue trends, and lifetime value are extracted to inform business strategies and decisions.

EXCEL

Eco-Friendly Sales Performance | Excel Dashboard

The “Eco-Friendly Sales Performance Metrics” dashboard provides a comprehensive overview of sales-related data. It includes analyses of total earnings and paid calls, highlights the top 5 consultants with sales revenue by month, and identifies highest, lowest, and average monthly revenues. It also offers insights into the percentage of paid and unpaid calls, training model fees by sales team, and enrolled courses by training level. Additionally, it showcases paid call duration statistics, advertising spend by channel, total sales by sales team, and top-performing consultants and training models. The dashboard allows for effective performance evaluation and decision-making within the Eco-Friendly sales team.

SQL

Cohort Analysis on Online Retail Data

This project involves performing cohort analysis on retail data using SQL queries. Through categorizing customers based on their first purchase month, insights into customer behavior, retention rates, revenue trends, and lifetime value are extracted to inform business strategies and decisions.

Projects

Explore insightful articles on analytic projects, offering expert tips, trends, and strategies for data-driven decision-making.

Website-Traffic-Data-Visualization

Power BI

Website Traffic Data Visualization

This project showcases the process I followed to take website traffic data from my personal website, rafichowdhury.com, using Google Analytics 4 (GA4). I exported the data to Google Sheets for cleaning, and then visualized the cleaned data using Power BI. The final visualizations provide insights into the website traffic patterns and user behavior.

Power BI

Sample Payroll Sheet

Payroll Sheet Example This repository showcases a sample payroll sheet created using random names. The purpose of this project is to demonstrate how to generate and manage payroll data, which can be helpful for learning and reference purposes.

SMS Marketing Strategy: Avoid These 6 SMS Marketing Blunders

SMS Marketing can be a game changer for your business.

5 Marketing Careers Worth Exploring

For a company to achieve a level of success, it requires careful marketing.

How to Select the Right Marketing Tools for Your Business?

With the rise in technology-based marketing strategies, the variety of available tools seems endless.

Navigating the Digital Landscape: Unveiling the Power of Social Media Marketing

Developing and sharing relevant and valuable content, such as posts, images, videos, and other multimedia, to engage the audience.

7 networking sites that will help job seekers

Given the results of this study, there’s no doubt that in an age of skyrocketing unemployment numbers

What is the greatest way of building inbound links?

There’s no doubt about it that building high-quality inbound links to your website is hard work.

Reasons for Marketing Agencies To White Label

Marketing agencies perform a lot of services for their clients.

Why Video Marketing is Essential in 2019

It’s vital that every marketer never underestimates the power of video when developing a winning digital marketing campaign.

3 Tips to Perfect Your Product Marketing Tactics

Marketing is what allows you to promote your product or service to the general public.

Watch Out: The Top 7 SEO Mistakes You Need to Avoid

When working on your company’s SEO, there are some mistakes you need to avoid.

Advantages of Having an SEO Specialist

Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users_ Phil Frost

What you need to know about the latest SEO trends while choosing an SEO service

The take on SEO is changing day by day. The people who planned SEO in the 90s had to learn it again in 2000

8 advanced SEO tactics your competitor doesn’t know

Nothing is as thrilling as the thought of beating your competitors. It is why everyone is chasing for a spot on the first page of search engines.

10 Easy SEO Tips Small Business Owners Can Implement Today

Launching a small business takes a lot of work. Let’s make it easier, especially with your website. Click here for ten easy seo tactics to get visitors today.

What Makes For Effective SEO And How To Take Advantage Of It

The constant evolution of the digital landscape in recent years has meant that businesses have to continuously revise their strategies to maintain or increase their online visibility.

What you need to know about the latest SEO trends while choosing an SEO service

The take on SEO is changing day by day. The people who planned SEO in the 90s had to learn it again in 2000,

Closing the Deal: The Do’s and Don’t’s of SEO for Real Estate

Real estate deals are closed with a handshake. And a well-crafted website can help you get there. Check out these tips on SEO for real estate.

SEO Tips for Small Businesses

Many small businesses are now finding out that they cannot afford to ignore Yahoo, Bing, and Google as three main sources of online traffic.

Does Blogging Help SEO? 10 Ways it Most Certainly Does

If there’s one thing that can help improve your SEO, it’s blogging.

Advantages of Having an SEO Specialist

Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users_ Phil Frost

What Are the Most Important Elements of SEO?

We live in a world where most of the information is available on the Internet.

The Incredible Benefits of Link Building for SEO

Link building is extremely important if you want your website to actually rank.

Watch Out: The Top 7 SEO Mistakes You Need to Avoid

When working on your company’s SEO, there are some mistakes you need to avoid.

How to Craft an SEO Advertising Strategy That Boosts Rankings

Are you using just one SEO method to rank? Use organic and paid methods to reach even higher!

11 Facebook Marketing Tips for Small Businesses

There is no doubt about the fact that the majority of the generation now spends much of their time on social media.

3 Tips to Perfect Your Product Marketing Tactics

Marketing is what allows you to promote your product or service to the general public.

Digital and network business marketing reviews on Amazon affiliates

Digital Marketing and network marketing is an entirely different thing.

Better Social Media and Facebook Marketing in 3 Steps

Facebook has got the position of one of the highest marketing tools over the last few decades for the businesses of every size.

6 Content Mistakes That Everyone Must Avoid

Promoting businesses through content marketing is perhaps one of the best decisions an executive can make.

Why Video Marketing is Essential in 2019

It’s vital that every marketer never underestimates the power of video when developing a winning digital marketing campaign.

Take Advantage Of This Three-pronged Affiliate Marketing Sales Strategy!

A lot of Internet marketing start-ups find selling affiliate products a surprisingly difficult task.

The Two Top Digital Marketing Trends Leading into 2019

One of the biggest mistakes business owners make is relying on marketing methods they’ve been using for years.

Marvelous Mobile Marketing: A Newbie’s Guide to App Promotion

Do you have a mobile app that is struggling to reach its intended audience? It’s understandable.

Reasons for Marketing Agencies To White Label

Marketing agencies perform a lot of services for their clients.

9 Marketing Tips For Attorneys And Law Firms Websites

In the present day scenario, launching a website is not going to be difficult.

5 Marketing Careers Worth Exploring

For a company to achieve a level of success, it requires careful marketing.

The Incredible Benefits of Link Building for SEO

Link building is extremely important if you want your website to actually rank.

What is the greatest way of building inbound links?

There’s no doubt about it that building high-quality inbound links to your website is hard work.

How To Grow Your Business By Using SEO and Branding Together

So you’re always looking out for what’s the best in your site and searching for the right digital marketing mix to boost results.

SEO: 9 Reasons Why Your Business Absolutely Needs It

It has probably never been easier for a business to start out than it is today.

The 4 E-commerce SEO Steps That Build A Solid Store

Ecommerce SEO is all about driving traffic to your store; it doesn’t matter if you have the best products or not.

A Guide to Landing 8 of the Best Entry-Level IT Jobs

Information technology is a field with endless opportunities for tech graduates of all levels.

Get More Instagram Followers: 18 Tips for Growth

Instagram is a great way to grow your following and become well-known among your niche.

7 networking sites that will help job seekers

Given the results of this study, there’s no doubt that in an age of skyrocketing unemployment numbers

The Evolution and Impact of Modern Marketing

Marketing, the art and science of connecting with consumers, has witnessed a remarkable transformation over the past few decades.

Tools and Technologies in Business Analytics

Business analytics relies heavily on various tools and technologies to process and analyze large volumes of data effectively.

Navigating the Digital Landscape: Unveiling the Power of Social Media Marketing

Developing and sharing relevant and valuable content, such as posts, images, videos, and other multimedia, to engage the audience.

Advanced Techniques in Keyword Research for SEO Success

Discover the art of SEO through advanced keyword research techniques.

How to Improve the Impact of Your Social Media Marketing

Building up your number of followers and getting more engagement with each one on social media takes time.

SMS Marketing Strategy: Avoid These 6 SMS Marketing Blunders

SMS Marketing can be a game changer for your business.

Take Advantage Of This Three-pronged Affiliate Marketing Sales Strategy!

A lot of Internet marketing start-ups find selling affiliate products a surprisingly difficult task.

How Digital Marketing Will Help To Grow Your Business

When you own and run a business, there is one area that you must know about before you can be entirely successful, and that’s marketing.

5 Marketing Careers Worth Exploring

For a company to achieve a level of success, it requires careful marketing.

Top 10 Marketing Strategies For Plastic Surgery

Surgeons that offer plastic, reconstructive, and cosmetic procedures are engaged in a constant struggle to gain and maintain their desired share of market territory.

How to Select the Right Marketing Tools for Your Business?

With the rise in technology-based marketing strategies, the variety of available tools seems endless.

How to streamline your digital marketing strategy

Now that print has shifted more to the side-lines of marketing strategies, it would seem that digital marketing has taken priority over billboards and posters.

5 Reasons Video Marketing Is Essential for Small Businesses

If you have a small business, you know that marketing is a huge part of what you do.

Creating a Killer Video Marketing Strategy

If your business hasn’t implemented a consistent video marketing strategy than you’re late to the party!

Internet Marketing Tips That Every Business Owners Should Know

Indeed, planning marketing strategies for your business can be difficult.

What is Next for Social Media in Education Marketing?

The common perception of educational institutions is that they are formal, traditional and somewhat stuck in the past — a stark contrast in comparison to the fast, dynamic and ever-changing landscape of social media.