Like with natural selection, adapting to the changing modern business landscape is one of the most important challenges facing business owners. The stakes are high as surviving often means you only get to live long enough to face the next challenge.

Although the struggle may seem chaotic, navigating these changes and challenges can be done. The key is to arm your business with the right tools for the job. Here are the three areas to focus on to improve your digital presence. 


Whatever business you’re in, it is becoming increasingly unreasonable not to have your own website. There are a lot of free and cheap ways to build and host custom sites, and most of these don’t even require an understanding of programming. Try your hand with some of them. You’ll be surprised by how intuitive their tools are. 

Speaking of intuitive, when you do build your website, make sure that it is simple enough to navigate and use, without sacrificing its content. Just imagine how your target audience will experience every part of your site and work from there. 

If you’re just starting out, your site may not yet be getting the attention you hoped. There are a number of things you can do to address this. For best results, you may want to consult with a Search Engine Optimization or SEO company in the Philippines. These pros will explain the 7 dos and don’ts of SEO, which will ultimately help increase traffic in your site, and hopefully raise conversion rates and revenue as well.

Social Media

According to data gathered by Rappler, the Philippines has 76 million social media users, and that number is still growing. This means taking your business to social media is not really a decision, but a necessity. However, having an unresponsive page with only a handful of connections may actually be worse for your image.

Fill your social media page with relevant information about your products, services, and how people can get ahold of them. Insert your social media pages in interactions, particularly with people who are likely satisfied with your services. It will give them an extra push to follow your pages and even put in a good word for you. 

Most importantly, make sure to respond to queries in a timely fashion. People will come to you with all sorts of questions, clarifications, and even suggestions. Respond to them promptly and courteously. Remember, direct interactions with people are always potential avenues for sales.


Whether they are on your website or on your social media pages, content like text, pictures, and others should be filtered using the lens of your business persona. The appeal of uploading creative and attention-catching content should not outweigh the precautions of speaking for your business as a whole. There are so many ways posts can go wrong. Be careful.

On the other hand, creating and sharing different kinds of content will help retain user engagement with your pages. Make sure your messages are clear and aligned with your business’ brand. Videos are especially effective at conveying messages to the modern audience. 

Facing the changing business world requires adaptability on a scale unique only to modern businesses. Work on these three areas and strengthen your digital presence: be ready for the next shift.