So you’re always looking out for what’s the best in your site and searching for the right digital marketing mix to boost results.
There are several options you can invest in ‒ content marketing, social media, PPC, SEO, and so on. But the question is, where will you put your money?
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While it’s true that there’s no one-size-fits-all strategy, there are two marketing elements that work in sync with each other to form the base of your digital marketing plan ‒ branding and SEO.
As any top SEO company will tell you, both SEO and branding can’t work efficiently without the other. Think about it, if you don’t have good branding, your SEO strategy won’t likely stick and grow. Also, without a solid SEO strategy, even the most significant branding efforts won’t be noticed online.
While most brands and business owners tend to struggle what the real value of both SEO and branding, the two are much more interconnected than you initially thought.
In this post, we’ll talk about the ways how you can grow your business with branding and SEO together.
So let’s get into it.
Raise brand awareness through search engines
Whenever you look something up on search engines, you will view a list of information that’s related to your search. That list is called Search Engine Results Page or SERPs. It’s instrumental in creating an excellent brand authority and trust through SEO.
Content and keywords both drive SERP. That’s why, if you want to boost your traffic and conversions, you have to do an extensive keyword search before crafting and publishing your content.
So whether you’re trying to build a new brand for your business or grow an existing one, brand visibility is crucial in branding.
The more people who will see your brand, the more familiar they will become, helping you gain their trust.
By utilizing excellent SEO practices, as well as optimizing your content for search, you will be able to attract more attention and increase your revenues over time.
Start optimizing your website
Remember that your SEO brand strategy needs to start with your site. Create a website that makes it easy for search engines, bloggers, journalists, and other authoritative websites plenty of opportunities to link back to your site.
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About Page – Must have your company history, important milestones, personnel, etc.
Contact Page – Give contact information for prospective customers, journalists, and bloggers to contact you, including your keywords. Don’t forget to link here your social media accounts as well.
Media Page – Offers positive press releases, reviews, third-party press, etc.
Social Media Page –You can use a separate page to link your social media profiles for search engines.
Create professional social profiles
Social media channels provide an excellent ROI for your brand and SEO for two main reasons:
- Social media sites such as Facebook are one of the world’s top ranking sites.
- You have control over the content on these social media accounts.
Your goal here is to create a robust presence on social media, that’s relevant in your niche makes a significant impact on your SEO, as well as in your conversions.
Research for your brand keywords
Researching queries about your brand keyword will give you an insight into whether or not users will associate your brand with the service that you offer. Keyword research helps you determine your target audience’s needs, desires, interests, and thinking.
Here’s what you can do:
- Do an extensive keyword research
- Take keywords from Google Keyword Planner.
- Take the time to review a couple of queries from Google Search Console. Usually, these are the queries that lead people to your site via search results.
- Check with Google Trends.
- Regularly check in platforms like Quora and Reddit to find out what people think about your brand.
Link Building
It’s crucial that you build links from high-authority site mentions. So, don’t hesitate to pitch the latest news about your company or the most recent milestones you have achieved with bloggers and journalists that you connect with. Moreover, email lists are an excellent way to build backlinks from your subscribers.
Link building may take up a lot of your time and effort, but it’s all worth it. After all, backlinks are still one of the major ranking factors in search.
Go for a responsive design
Google has made a lot of updates over the last couple of years. Now, if you don’t have a responsive site, it’s unlikely that you will appear on top of the search results.
You also might be missing out on thousands of customers who are turning to their smartphones in moments of need.
Moreover, users who visit your site will likely have a terrible user experience. Note that 57 percent of users won’t recommend a business or a brand unless it’s highly optimized for mobile. If you’re not sure if you have a mobile-friendly site, take Google’s mobile-friendly test tool.
If you found out that it isn’t, chose a responsive design instead of creating a separate mobile version. Having a responsive site design adopts of different devices and screen resolutions.
Speed up your site
Your website’s speed has a significant impact on your sales than you initially thought. Even a one-second reduction in your overall site speed results in an 8.3% increase in your bounce rate.
You’ll also experience a 3.5% decrease in your conversion rates.
That’s why ensuring that your site speed is fast is a surefire way to boost your conversion rates.
Design a user-friendly navigation
Your site’s navigation is an essential component that impacts you on a business and marketing level.
So, see to it that your site navigation gives a positive experience from a usability perspective. You need to design your site in a way that makes sense to your audience.
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Ideally, your site’s navigation should:
- Make users choose from a small selection of pages to visit.
- Give clear labels on pages wherein the navigation tabs take users.
- Give a search function.
- Adapt your site based on your user’s needs.
- Tell users where they are currently, and how to get back.
Distribute press release
Don’t wait for the press to come to you. Several press advisories and releases now take place online. There are many press release submission sites that are available online where you can send positive news about your brand. You can also directly submit your content with other media connections.
Ask for reviews
Don’t stress too much on developing unique product descriptions and content on product pages.
Now, you can spruce your product pages with customer reviews.
Ask previous customers to leave feedback whenever they use your products and services, and showcase them online.
Chances are, a majority of people tend to trust online reviews just like personal recommendations. So, take advantage of this to sell more to your customers and improve your conversions.
Monitor brand’s online mentions
Brand mentions are crucial since it lets you identify people whom you can approach or connect with, with the possibility of turning them into brand loyalists.
It’s also more convenient to pitch for experiential reviews if you want to connect with people who have linked or shared your brand. It’s because, they’ve already tried using it before, or are genuinely interested in what you have to offer.
You can utilize several brand monitoring tools such as Twitter Search, and Google Alerts to keep track of the users that mention your brand.
Over to You
So there you have it. Those are the practical ways of how you can utilize SEO and branding to grow your business in the long run.
Often, you would see discussions about branding and SEO wherein experts will argue which one is better than the other.
But the thing is, both work cohesively with each other, creating a more powerful combination, as a result. Both work to reinforce one another, and the overall impact of SEO branding is targeted, measurable, and long-lasting.