Entrepreneurship Where It’s Needed Most: This Couple Is Helping Solve a Global Water Crisis While Creating Jobs in Guatemala for Men and Women


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There are all sorts of entrepreneurs. There are entrepreneurs who are only doing it for the money and then there are others that are doing it for the fame. The entrepreneurs I really look up to the most though, are the ones who are changing the world and making it a better place.

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Brian Poage and Emily Sansom are my type of entrepreneurs. Their company Aloha for People is on a mission to make shirts that spread cultural awareness, give children in need access to clean water and to create jobs in Guatemala for men and women.

The Mission

Like in the last Influencive post – Deep said entrepreneurship is about seeing a problem and finding a solution.

This is a prime example of entrepreneurship. Both Brian and Emily felt compelled to help the country of Guatemala where about 54% live in poverty and 95% don’t have safe water to drink from.

In America we don’t usually think of things like that. Our problems involve not going out to the movies or having to stay up late to finish a project. We have our basic needs met. However that isn’t the case for everyone. Many people in the world don’t have drinkable water and even though every human needs it in order to survive. It isn’t something that is freely accessible.

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According to Unwater.org “85% of the world population lives in the driest half of the planet. 783 million people do not have access to clean water and almost 2.5 billion do not have access to adequate sanitation. 6 to 8 million people die annually from the consequences of disasters and water-related diseases.”

So Brian and Emily decided to step up and be the people who are going to make a difference. They teamed up with Ecofiltro, so that for every shirt sold – 1 child is given access to clean water for 2 years. The way they create jobs in Guatemala is by using the skills that the country has by using the native hand-woven cotton fabric for the shirts. This allows women who perform the majority of these tasks to support their families. The process of making the shirts however is made by a manufacturing company in downtown Los Angeles.

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The Challenge

Just like with every startup –there’s risk involved. There can be many financial decisions that don’t work out for the company or there can be hardly any demand for the product. While the company is trying to do well for the world – it will be up to the market to see if it sticks around long enough to make a positive impact.

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I’ve always believed it’s the entrepreneur behind the business that will determine if the business succeeds. In order to help Aloha for People make the jump from idea to fruition, they started a Kickstarter campaign in order to try and raise the funds needed to help the people in Guatemala and be a part of a global issue that is facing poor countries.

Brian says this company is so much more than just an apparel company. They’re providing a solution to a life threatening problem all around the world and they want our help to become part of the solution.

In this day and age where negativity is around us more than ever, we need more people like Brian and Emily. It only takes one to make a movement. So let’s join them and support their Kickstarter campaign.

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