When it comes to modern retail marketing, there are more ways to make a sale than ever before. Technology is a business’ best friend, and learning how to use it effectively can dramatically increase your bottom line. Cell Phones, in particular, are a fantastic sales tool because they’ve become just as important to a consumer as the clothes on their back.
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And just like businesses took advantage of clothing to drive sales (how many shirts are basically just billboards that people pay to wear?), you can take advantage of cell phones in order to drive sales even further. There are a few major retail marketing ideas that can help accomplish this.
Customer Engagement
Keeping customers engaged and up-to-date with all the latest news about your company and products is an incredibly important retail marketing strategy. When it comes to cellphones, a fantastic way to do this is by sending out text alerts for every sale, special and launch that you have going on. Many businesses are already taking advantage of this as it’s a fantastic sales tactic.
Mobile Retail Marketing
Many websites are designed to provide a smooth mobile experience for their visitors, and that means that advertisements must be tailored to the mobile aesthetic as well. There are also a plethora of app developers who are able to give away their apps for free thanks to the amount of ad revenue they get from businesses.
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Whether it’s an addicting game, trendy fitness tracker or anything in between, you should be buying ad space to reach the millions of people who download these apps and surf the mobile web.
Online Shopping
Online shopping is bigger than ever, with titans like Amazon bringing in billions of dollars a month simply by providing a sleek, easy-to-use platform for consumers to buy just about anything from the comfort of their own home. When it comes to online shopping, that ease of use piece is really the most important factor, which is why you hear “one click shopping” being thrown around a lot.
You want your product to be as easy to buy as an impulse item in a grocery store checkout lane. The more menus and screens that a consumer has to go through when trying to buy your product, the less likely they are to buy anything again- or even finish that initial purchase.
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You want the consumer to see your text alert or advertisement, think “I need that,” and then go straight to a checkout screen where all they have to do is enter their credit card info and address. The more seamless and simple you make the process, the better this retail marketing strategy is.
The App- Bringing it All Together
If you don’t have an app, do you really even exist in the mobile world? Everyone and their brother has some sort of app these days, and the sooner you get a quality one of your own, the sooner your sales can start jumping.
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Your app should offer push notifications (similar to the concept of text alerts) in order to keep customers engaged, it should show off all of your products in an aesthetically pleasing way, and it should offer an incredibly simple way for your customers to make a purchase directly from the app itself.
You can use any of these retail marketing ideas individually or all of them together, but there is no doubt that they will increase your sales thanks to the rampant popularity of cellphones and the amount of time that your customers are on them already.
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