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Alternative Options for Promoting a Game

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Developing and releasing your own game can be a great feeling, but it comes with many important points to watch out for. One of the most important ones is marketing. Knowing how to handle the promotion of your game and where to spread the word about it can make a huge difference in your success.

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Even if the game is already good enough as it is, without proper marketing techniques, you’re not going to get very far with it in today’s crowded market.

Promoting

Discord and IRC Servers

Many gamers like to hang out and chat on Discord and IRC, and you’ll find plenty of populated servers full of people who like to chat about new and upcoming titles. While it can take a while to get involved in those communities enough to comfortably post links to your own work, once you’re at that stage, this can be a very viable option that can bring you huge results.

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Picking the right places to hang out at can make all the difference and it’s a worthwhile investment of your time. Just make sure that you don’t put all your eggs in one basket though, as you might end up disappointed.

Guide Sites

Another great option is to put up some guides at popular sites like Game Guide World, where people can come across them randomly and potentially develop an interest in your game as a result. Keep in mind that this can require a significant investment of your time, but the final results can be quite good if you play your cards right.

Plus, you’d be helping the eventual community of your game right off the bat by creating some interesting content to keep them engaged later on, which can make a huge difference in how well the game fares as a whole. Ensuring that people have lots of opportunities to get properly informed about what they can do and how to reach certain points can make a huge difference.

Review Sites

Last but not least, you should also send some hints about your game to a few review sites. While not all of them will pay attention to you, as some tend to ignore such suggestions due to their busy nature, you may sooner or later strike lucky with at least one of them, which could bring you fantastic results.

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Getting highlighted by a review site that people from your target audience visit on a regular basis can cause your popularity to explode and it’s something you should definitely not underestimate, although it’s a double-edged sword. If your game has flaws that you did not pay enough attention to, a good review is going to point them out and may even make them the main point of discussion.

This can have a disastrous effect on the way your game is received, obviously, and it’s something you’d want to avoid at all cost.

But in the end, it boils down to handling the development of the game properly and putting enough effort into the parts that truly matter.

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