Now that print has shifted more to the side-lines of marketing strategies, it would seem that digital marketing has taken priority over billboards and posters. Having your business fully engaged with every platform available means you will be much closer to reaching your desired audience. However, there are effective ways of doing this which means your company’s time and money won’t be placed in the wrong areas.

By either investing time and money in the correct areas and ditching unused platforms, you can streamline your strategy.

Use social media wisely

Do you have unused social media handles? Have you noticed on platform gets more engagement than the other? If you’ve spotted either of these, it might mean it’s time to streamline your social media strategy. If you have an Instagram page that’s barren when it comes to engagement, you will need to ask yourself whether this is the right platform for your business. If you have any handles that are unused or old accounts that are forgotten, you have to open:

• Amend and reform
• Delete them entirely

Either you are currently under-using your current platforms, or your old account is neglected for a good reason. Old, unused accounts are also a magnet for social media hackers, which could leave you vulnerable to identity theft.

Invest in website hosting

You can’t have a digital marketing strategy without a website: more specifically, a website that runs smoothly. While almost every business has a website to showcase what they have to offer, not everyone has a website that functions to the best of its ability. Instead of hiring someone to constantly check that your website is always available and running to the best of its ability, a website hosting platform, such as Onyx.io, will provide you with support as well as online efficiency.

The devil is in the detail

If you are giving your digital strategy an overhaul, you may have heard the phrase ‘SEO’ being banded around, or in fact, you may have been advised just to litter your site with keywords. While there is a grain of truth in this advice, you shouldn’t approach your SEO strategy without some fundamental knowledge first.

You would be surprised how many businesses fill their online blogs and site pages with the product name to a repetitive extent, just to get it seen. Instead, you should be approaching your SEO strategy with attention to detail:

• Is the content on your site engaging? Could it be better-written? Is it even relevant?
• Do your site images have related terms in the description? If your picture has a file name that is illegible, it won’t be searchable.
• Your permalinks should not be a jumble of characters – they should be keywords
• Is your site littered with pop-up ads? Is it off-putting?

Streamlining your digital strategy is about being fussy, and being realistic. It might hurt to cut out large sections of your website that you lovingly put together a few years ago, but if they’re not engaging they are virtually dormant. Do plenty of research and enlist some opinions to help you narrow down how best to promote your business.