According to statistics, about 80% of the online population view the web through their mobile device. In this view, Google has recently decided to slash the websites that are not optimized to these little screens. As such, it’s important that you see to it that your website can be viewed even on phones. Here are some digital marketing tips that startups can try now:
Long Tail for Traffic
If your blog posts are already two months old, you will notice that it will gain around 80% of the website traffic. This kind of blogging will provide you with much traffic. As such, the next time you invest in your traffic, make sure that you keep this tip in mind.
Use the Ads Manager
Advertising is now important for the digital marketing agency to reach a wider range of people, especially when you use Facebook marketing. If you’re into Facebook Ads, you can try testing various ads and segmenting your target audience. By using the Ads Manager, you can surely get the best results.
The Ads Manager is a management tool and a free page available on Facebook. You can optimize it when you’re using the Google Chrome browser. Moreover, when you use Power Editor, you can experience optimized bidding. You can have easy to customize marketing strategies, central place for your adverts, and accurate platform targeting.
Enhance Your LinkedIn Account
If you wish to market your business, you can also add more information to your LinkedIn Profile so you will stand out above the rest. On the other hand, you don’t have to make it exaggerated. You can just put some bullet points or arrows underneath your core skills. Just point the key abilities that you have so the clients can easily spot them.
Moreover, you can customize your LinkedIn profile and add backlinks to your website. First, you can add your site address to the default text ‘my website.’ However, you can change this to any text that you would like to have. For example, you can write a marketing company, which can give your business an SEO advantage. To do this, simply edit your contact details. Choose ‘other’ on the site option, and then you can edit the description down below.
Make Auto-Responders to Subscribers
If you’re asking your audience to sign up to your bulletin or email newsletter, you must thank them after registration. As you say thanks to them, they will feel that they are valued and they will know that you’re committed to doing business with them.
There are various email tools available on the internet for the digital marketing agency which can help you create auto-responders. With this, you can create a nice message to your subscribers. Perhaps you can include a discount or coupon to capture their interests even after signing up.
Use Twitter Ads to Create Brand Awareness
Twitter Ads can help you establish your online presence with regards to one industry. You can make a Tweet to market against your competitors. This can attract more clicks, traffic, and convert sales on your business.