Five years back, Instagram got launched and it has grown astronomically after that. It presently has more than 300 million users, with 2.5 billion likes every day and 70 million new pictures.
It has not stopped there. there is a good news for the brands, the platform has brought 58 times higher engagement than Facebook while it is 120 times higher than the Twitter. thus, users are just a lot in bomber, but are active also on the a platform – so, can a company make the most out of it?
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Here are 7 biggest account on Instagram and here is what you can learn from them.
Tell your story through photos
Knowing about the effective storytelling is important for unlocking the actual potential of the Instagram. Boring, over the commercial posts don’t get well received, and Instagram isn’t a platform for bombarding people with the boring images. The photos must be narrative and Starbucks is an excellent storytelling brand. Their photos with amazing coffee cups are too good. They encourage users to tell what they think off by putting Starbucks as the background.
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Be original; be cooperative
The brands don’t reach to the top rankings of Instagram only by posting some pretty photos. Each of these brand performs something creative just like champion of Instagram: the cooperation of Nike. Particularly, the PHOTOiD campaign launched by Nike proved to be very famous. It makes users to choose an image to use as background on Instagram, before you design your own color scheme on shoes and then share it with your friends. A competitive element – people desire the best – along with the fact that the company has its website with landing page for this campaign and social sharing buttons for different platforms, drive the mega engagement.
Never forget regarding video!
As Instagram as become a photo-sharing platform, the significance of the videos must never be underestimated. Another highly important thing for considering is whether an image or a video is more suitable, for the target audience. For instance, NBA stood out above all the rivals like NFL and MLB as it understood that the sports fans are more interested in watching smm reseller panel the videos of the match highlights, events, and training sessions as compared to the photos. Among the latest uploads of NBA, 25% were the videos, as compared to 0% of NFL and 8% of the MLB.
Think of things, your fans are fond of
This leads to the next very important tip, tailoring content as per the interests of customers. It is nice to post photos particular to the niche liked by people, however these must be full of lifestyle posts which appeal a wide range of customer base. An excellent example is Topshop. This company posts a fine combination of images and tend to attract the users by showing everything in of fashion, music, beaches, and red carpets.
Run competitions
One way by which you can engage your audience much actively, is to run competitions. As the Topshop promoted the prom last year by running the competition for the users of Instagram and the inner got a complete customized dress. By doing post advertisement with the help of contest gave the company 25k likes during first hour and the story by winner which have promoted the company externally afterward. Moreover, brands can also reseller panel to streamline their process and host the dynamic contests or use analytics features for accurate tracking of views, shares, entries, and traffic.
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Make sure to get the personality across
Your Personality can be an absolute and the most crucial factor for successful marketing on Instagram. Talking about this platform, the brands get a full control on how to portray themselves, without having any kind of usability or technical restraints. A great example is Adidas Originals and has been very successful account on Instagram. Their main channel got rebranded as per its pattern.
The role which Adidas Originals desires of communicating, infuses everything with it posts, by the urban theme extending over the profile in form of images, the cityscapes, music artists and sport cars along with the Rita Ora are dominating on the feed of the customers of the company.
Go on with the user trends
Finally, the brands are needed to capitalize the resource which are available most readily: their users. Starbucks is an amazing example of this, as it works on it posts by uploading the pictures which its users love. if any of the specific style, filter or trend is getting famous, the company will emulate it for appealing the users. Another good way which brands uses is by doing the regraming the highly famous photos on their profile, which engages the users but also gives strength to the content.