In the ideal world, where the employment is high and people have enough disposable income, getting donations for charitable causes could be quite easy. However, as the world grapples with higher levels of unemployment, companies operate in more competitive environments, and people have less money in their pockets, getting donations requires creativity. One of the innovative ways to boost the income from donations is to start a charity website.
This, however, will require some resourcefulness as you are likely to face with a severe competition from other charitable projects and organizations. This article suggests five ways in which you can collect more donations using a website.
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Create a professional website
When you start a donation campaign, creating a professional website may look like an obvious thing to do. Just look at some charity websites on the internet and you will notice that they leave a lot to be desired. Your website needs to be lively, exciting, and engaging for visitors, be capable of convincing visitors to stay around.
It is important to ensure that your “Donate” button is located in a prominent place, where it can easily be seen. Most websites would make this button colorful and big enough for people who want to make a donation to see it effortlessly. Also, make sure it is easy for people to make payments.
Highlight your cause
It is important to remember that the reason why you have a website is to make people act in a certain way; in this case, to make a donation. While you are not necessarily offering an obvious benefit or product to the person who comes to your website, you want to answer an important question which will inevitably pop up in the person’s mind: what’s in it for me?
Visitors should leave your site feeling satisfied that they have contributed to a worthy cause. This is why it is so important to show them the value of their donation through an explicit message placed prominently on your website.
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Tell stories in an engaging way
People generally love hearing good stories. Hence, you would want to provide a lot of detail about the charitable cause for which you are collecting money. Telling a great story does not have to be done from your own perspective only; you can ask the people who have already benefited from your fundraiser to tell how their lives have changed.
If your charitable cause does not involve people, you can use images and videos to tell the story of what you are doing. Stories need to be told in a manner that is engaging and easy to digest for a person with any background.
Ask for help
While asking people to donate hard cash is important, you also need to ask visitors to help spread your message. This will allow you to build awareness and let your message go viral. If you happen to know any influential people who have many followers on social media, you could also ask them to post about your charitable mission on their social pages or websites.
Use popular sites
If you know any websites accepting articles from people and organizations that want to expand their backlink catalog, take advantage of these. And if your writing skills are not that good, you can always ask volunteers who also believe in your cause to invest their time and make articles which you can then post on influential web portals that will drive traffic to your own website.
And remember, charity is not only about the cash. Grasp any opportunity that comes your way to request for other things that may have value for your mission like time and publicity to bring more people to your website.