For a company to achieve a level of success, it requires careful marketing. The importance placed on promoting a business means there are an increasing number of opportunities if you’re interested in pursuing a career in this particular field. From small startups to multi-million dollar enterprises, there are many different openings available if you’re interested in this career. If you want to know what types of marketing jobs are available here’s a list of the top five.
Public Relations
The public relations department of a company manages communication with the media, consumers, employees, investors, and the general public. The responsibilities of this department and the people who work in it can be to issue press releases or keep investors informed of relevant information. A public relations officer is required to portray the company in a good light, uphold its public image and generate a positive feeling about the company. Publicizing products and services is also part of the role.
There are several requirements for this career including having strong communication skills, both written and spoken. You also need to be able to understand people and what motivates and influences them. You will be required to think on your feet, be persuasive and have an outgoing personality.
Market Research
A person who works in the field of market research is responsible for collecting information about the target market of a brand or product. They also help to develop tools for analyzing consumer behavior and forecast sales. It’s also possible for them to be indirectly or directly involved in researching the preferences and behavior of buyers, conducting market research surveys or focus groups and interpreting data for marketing teams and other departments. Research of this kind is undertaken because companies need to understand their market.
To enjoy this type of career, you need to be able to analyze qualitative and quantitative information. There are various levels, starting with a market analyst. Other positions include market research supervisor, manager, and director. Study for an online BBA in Marketing with Walsh University, and you’ll be qualified for this kind of role.
Advertising
If you’ve got excellent planning and communication skills, there could be a career for you in advertising. Choose this career, and you’ll be involved in all aspects of marketing from strategy to execution. There are several jobs within this category including account management, account planners, and media buyers.
- An account manager is a person who acts as the go-between between a company’s departments and a client. They ensure ads created are on schedule and within budget.
- An account planner researches targeted consumers and uses their findings to gain an understanding of what motivates their behavior.
- A media planner has to find media where ads can be placed. They use information provided by an account planner when making their decisions.
There are many benefits to a career in advertising including travel, variety, meeting new people and job satisfaction. Jobs can be found in advertising departments in various businesses, non-profit organizations, media organizations and market research firms.
Promotions
Marketing firms often have a dedicated promotions team who work on creating programs for things such as special discounts, coupons, rebates, loyalty programs, samples, gifts, and sweepstakes. The promotions team is also responsible for advertising the programs using direct mail, telemarketing, advertisements, product endorsements, in-store displays, and other means.
Brand Management
If you want to work in brand management, you’ll be responsible for developing and maintaining the reputation and integrity of a brand. It will also be your responsibility to identify new marketing opportunities to help grow the brand. Data provided by market analysts is analyzed by the brand management team and used to guide the market research teams. A brand manager is used to help develop a vision for a brand and brainstorm ideas for ad campaigns.
Digital marketing is another area you might want to explore, and there are a wide variety of options. These include:
- Marketing specialist – this is the person who designs and creates marketing campaigns for a company. It requires a certain amount of research concerning current trends.
- Social media manager – is responsible for managing a company’s social media marketing campaign. The ultimate goal is to develop brand awareness and generate leads and sales.
- SEO specialist – using a variety of SEO tactics, an SEO specialist is responsible for improving search engine rankings for a website. They help to select appropriate keywords, write keyword-centric content, and optimize page titles and tags.
- Email marketing manager – this role relates to the marketing of a product or service using emails. It includes the managing of an email contact list and creating email marketing material.
- Web content writer – if you like writing then this could be the role for you. A web content writer provides content for websites. It could include writing blog posts, marketing copy, and other types of web content — anything wrote aims to increase traffic to a website by targeting specific keywords and providing engaging information.
- Web producer – this role often includes collaborating with a content writing team to decide on what content should be published on a website. Responsibilities also include graphics, audio, and video content, with the aim of improving the user experience.
- Product manager – this is the person who oversees the development of a product from concept to production and beyond. Products can come from existing ideas or be completely new. They have to ensure a product is completed on time and within budget.
As you can see, there is a wide range of possibilities for anyone graduating from college with an interest in marketing. It can be a career path that appeals to creative thinkers and those who like to crunch numbers. One thing to bear in mind, however, is that the hours can be long and might involve working evenings and weekends. On the plus side, travel is a big possibility, and the industry is still growing. Marketing is a vital part of the business, but there are also opportunities in non-profit organizations, educational, religious, social services, government and other types of institution.