If you are wanting to get started with a career in the digital marketing industry, then now is the best time to do that.
The government reports that the digital economy is currently growing at a rate that it 10 times faster compared to the traditional economy, that was estimated to result in a 900,000 skill gap vacancy starting in 2015.
Our best tips below for Digital Marketing
We have collected our best tips below for aspiring digital marketers looking to give their digital marketing careers a jumpstart.
1. Willingness to learn
Today’s digital marketing industry is extremely competitive and fast-growing. Businesses can easily differentiate between job candidates who are just there for the ride and those who are eager and willing to learn. The industry requires you to have a desire and passion to succeed.
2. Keep Updated
It is important to stay current on industry news. You can do this by following influential leaders on social media and reading on the major digital marketing websites.
As the big players like Twitter, Facebook, and Google make changes to their algorithms and paid advertising platforms on a regular basis, you will be in for a rocky ride if you don’t stay updated on all of the most recent changes.
The following are some recommended websites that you can get started with:
SEO: Search Engine Land, SEOGadget, Distilled, Moz
PPC: Search Engine Land, PPC Hero
Social Media: Social Media Today, Social Media Examiner
Content Marketing: Hubspot
One of the great things about digital marketing is that you need to be constantly evolving and changing, allowing you to learn. According to this guide to finding meaningful work, this constant learning is central to satisfaction.
Be sure you surround yourself with individuals who are more talented and successful than yourself. The individuals who you meet can become your ongoing support network whenever you encounter problems, and also alert you to opportunities that you may not have discovered on your own.
Attend industry conferences and meetups in your local area to develop relationships with fellow digital marketers and improve your skills through participating in in-depth presentations and workshops.
4. Personal Projects
Try your own ideas out and don’t merely rely on the opinions of industry leaders or treat them as gospel. When it comes to the digital marketing industry, not everything is black and white. There are a lot of gray areas in between best practices and the things that will actually give a business good results.
It is a good idea for all digital markets to have personal projects for testing theories out, and trying to use various disciplines (Content Marketing, Social Media, PPC, SEO, etc.) and stay accountable for the project’s success or failure.
5. Familiarize yourself with the terminology
As you a digital marketer, it is important for you to become familiar with various acronyms like SEO, SEM, and PPC. There are many different terms and a lot of misunderstanding about what they mean. So if you are confused then that is a sign that you are still a beginner and need to have further education. Being able to understand the various elements of digital marketing campaigns and analyze them will depend in part on how well you understand industry terminology.
6. Build your own personal brand
Do you think you are a digital marketing star but don’t have a strong online presence? In order to demonstrate to employers that you can build the visibility of their company, you will first need to be able to how you can build you a personal brand for yourself.
Also Read : 3 Digital Marketing Tips for E-Commerce Stores
Having a strong online presence can potentially be the determining factor between two candidates applying for the same job.
7. T-Shaped Marketer
Rand Fishkin from Moz often uses this term. It refers to a person having a basic understanding of several different marketing disciplines but also specializing in a couple of specific skills.
Companies often find it valuable for candidates to have a broad set of digital marketing skills since there is a lot of cross-over between various channels. It can also help you be better equipped to choose a specific path to specialize and focus on.
8. Be A Geek
Digital marketing is frequently thought of as being very glamorous but it is often more data-driven and technical than we would like to admit. You don’t have to develop websites completely from scratch. However, you will need to be able to communicate your marketing strategies to teams of designers or developers who are responsible for getting your recommendations incorporated.
Having a basic knowledge of graphic design and HTML can help you stand out from candidates who are less technically minded.
9. Metrics are King
How well do you know the differences between CPA and CPC? If you would like to stand out in your interview, discuss the return you got on an ad spend on a campaign that you personally ran. It is easy to discuss an exciting creative idea that you helped create, but money is what really talks.
It is very important to understand the way each of the marketing channels performed for you and what your key findings were.
Enrolling in a certified digital marketing course and completing it can definitely help you stand out from your industry peers. One major issue that the digital marketing industry is faced with is there are not any barriers to industry, which means anybody with a vague understanding of industry terminology potentially can get a position at a company.
However, as the industry continues to mature, recruiters continue to become savvy in terms of what kinds really differentiate those candidates who might be an expensive mistake and those who can really talk the talk.