So, you have finally decided to take the leap and start a blog related to your interests. What next? Blogging is one way to get your business or personal brand off the ground.
By applying these steps, you can ease the nightmare of ensuring th at your online brand is visible. If you have not started or do not know which platforms to use, you can sign up on WordPress fora free blog, get basic hosting plans and get started. Here are tips to get you started on your first three months of blogging.
Know your goals
You need to take time to understand what blogging means for your brand and what you are trying to achieve your business goals. Take some to figure out your goals if you have not started. Simply make a list of goals and intentions for an online presence.
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For instance: are you looking to simply share your stories, make money, or promote your business. Depending on the answers, you can determine long term and short-term goals. Knowing your goals will allow you to stay on track and you can always have something to go back to when you run out of ideas or lose track.
Plan your content
There are plenty of ways to plan your content and there are a host of resources and templates online to get you started on an editorial calendar. An editorial calendar comes in handy for you to outline your daily topics and set themes for each week or month.
Once you have a calendar to follow in place, it allows you to streamline your writing time, and align with your goals. You can always change your ideas with time because a calendar is more of a guidance tool and is not set in stone.
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Work on your social media accounts
Starting your blog should also align with regularly updating your social media. A social media presence allows you to share teasers of your content to your followers and will attract them to your sites. Most blogs are optimized to link to social media sites such as Twitter and Facebook.
You can also extend your presence to YouTube and Instagram. Be sure to set up your social media before you start promoting your blog. Once your blog is set up, you should also add your social media icons to your blog’s homepage.
Stay connected to your audience and fellow bloggers
Most blog sites offer a community feature where you can follow fellow bloggers and have other bloggers follow you. It is almost like finding a tribe, and it is important for new bloggers to find forums with similar content.
Connecting with more experienced bloggers allows you to get the chance to gain valuable insights into successful blogging. Although it may seem outdated, joining a Facebook Group within your interests is a good place to begin.
Create a community
This requires a lot of patience because blogging is centered on creating a community of readers. Connecting with your readers shows that you care beyond a simple click and are seeking valuable engagement. In the first few months, your community may consist of a few people and it will give you the chance to develop a relationship with your readership.
Create a Newsletter
Newsletters are one way to get all your amazing content to your followers while its still fresh and right off the press. You can start by creating the option to subscribe to your newsletter on your site and ask people for their email addresses through your social media.
Remember that this takes time, and you do not want to spam people who have not signed up. Always request consent and remind people how they signed up at the top of your newsletter. You can simply write a message like this: “you are getting this newsletter because signed up through my site or social media page.”
Write well and consistently
Take time to come up with compelling content and commit to updating your blog on a regular basis. Whether you choose to do so every week, fortnightly or monthly – consistency is key. Your content should also be as great as your ideas.
So, take time to see what your competitors are writing and tailor your content to your reader’s needs. Getting to know your niche is of utter importance, and conducting regular research and monitoring trends is key to creating good content.
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Sharpen your photographic skills
An image speaks a thousand words, and people are often attracted by pictures on social media, which leads them to your article or post. You might not be a confident photographer, but this skill comes in handy if you cannot afford a professional.
Spend time on the internet to research how you can turn your phone into a great tool for taking beautiful pictures. There are plenty of resources online and on YouTube.
Take on Search Engine Optimization (SEO)
SEO is at the core of organic and paid-for advertising online. Once you get a good grasp on what keywords to use in the first three months of blogging, your site may become visible on search engines.
At first, the concept is slightly intimidating, but once you get a grasp on it – it becomes a lot easier to create SEO-friendly content. Websites like WordPress offer built-in options, and again, you can take up learning through various online resources.
Create an Account on Google Analytics
Finally, Google Analytics is an excellent tool for keeping track of your audience and how they engage with your content. Through Google Analytics, you can keep track of how many visits your site is getting on a daily basis.
Furthermore, this tool is also great to understand your SEO content because it also gives insights into search terms being used to locate your blog.
Conclusion
Now that you finally have the basic tools to get started on your blog, you can simply choose the blog site that is best for and get started. Blogging is an excellent way to get people to know the story behind your brand or your business. In the last ten years, it has become a respectable way of showcasing the brand value and reaching markets beyond your physical location.